Freelance Writing Opportunities: 3 Ways to Land More Freelance Writing Jobs during the Lucrative Holiday Season
September 28, 2010
The holidays are here. I know, I know, you’re thinking, “No they’re not. We have a couple of months yet.” But for freelance writers, the season for freelance writing opportunities is definitely here and now is the time to start marketing for those lucrative holiday writing gigs.
Following is how and why.
This post was inspired by a reader who commented on the post, Opportunities in Freelance Writing: How to Land More Writing Jobs During the Busy Fall Season. He wrote:
Excellent post! Fall is a great time to market writing services to any cyclical businesses that have a lull after tax season; for example, accounting firms. They will be gearing up their marketing efforts for the next season and will need promotional materials like brochures and sales letters.
Online materials such as SEO content will also be in demand for companies trying to drive website traffic and push sales efforts.
And he’s dead on. It’s about thinking ahead for your clients.
Following are some things you can do to push clients along the sales cycle, ie, get them to hire you to do some writing for them this holiday season.
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Content Marketing: Conversation with a Leading Internet Marketing Expert on Why It’s the Wave of the Future & Why It Spells Opportunity for Freelance Writers
September 21, 2010
Publisher Note: As of 4/6/2010, you must be a subscriber to read new content on this site. Every once in a while though, I’ll do an “open post.” Like this one today, it means you don’t have to subscriber to read it. If you like today’s post, subscribe, as there’s lots more in-depth, helpful info just like this every week here at InkwellEditorial.com.
Now, today’s post.
Content Marketing: It’s Prime Time for SEO / Web Content Writers
The other day, I had a phone conference with a pay per click firm my SEO writing company produces content for. The actual “work talk” lasted about half an hour; our discussion on content marketing and why it’s what many companies are finding that they need to invest in lasted about an hour and a half.
Just goes to show, when you get like minds on a subject they enjoy, it can last for hours.
My Client: Why What She Thinks about Web Content Marketing Is Important for You
This client actually owns the PPC marketing and training firm we write for. She’s been in internet marketing – specifically search marketing – since its inception and has worked for some of the leading advertisers (eg, eBay, Amazon) and leading search engines (eg, Yahoo!).
The only reason I point this out is because she’s helped to steer the internet marketing arena to where it is today. And what she said about web content marketing blew me away. Her sentiment is:
Content marketing is the wave of the future and those who invest in it now will leapfrog over the competition, who’ll be playing catch up for years.
This is exactly what I believe, so we were of the same mind.
Why Article Marketing Is So Effective
It’s why I’ve poured so much of my time and resources into article marketing over the years. Of course, I didn’t even know what “content marketing” was when I first started promoting my own products and services online. But, that’s exactly what article marketing amounts to – it’s an online marketing plan for “marketing content” to drive webtraffic and sales.
Note: Reference section below, The Power of Content Marketing on Organic Search: A #1 Google Ranking (Out of 15,900,000 Results), to see exactly what I mean.
For those who many not be familiar with it, let’s officially define content marketing.
What is Content Marketing?
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. [Source: Wikipedia.com]
Why Content Marketing Works?
My take on why this form of online marketing works is this – we live in a very commercialized world. Content marketing helps consumers cut through the crap and find trusted, reliable retailers quicker. For those who invest in it, it’ll develop trust, create loyalty, strengthen your brand and increase sales – for years to come.
It also makes the competition practically irrelevant because once a customer gets to know, like and trust you, they’ll even spend more to do business with you rather than invest in an unknown. This is particularly true in today’s crowded marketplace. Following is why.
Marketing Is Out Of Control!
Consider this: In the 1970’s the average American consumer was exposed to 500 marketing messages a day. Today that number is 3,500. Yes, the average American consumer is assaulted with 3,500 marketing messages a day. That’s one every 24 seconds (emphasis added), or 1.25 million marketing messages a year. [Source: SummitSmallBusiness.com].
FYI, this linked-to article provides great insight into why “advertising” is no longer enough, and why “targeting” (which is what content marketing does) is so much more effective.
And when you think about all the ways we can be contacted now, it’s no wonder! I mean, the old mediums still exist (eg, radio, TV, Newspapers, Magazines). Then, there’s new media (ie, cell phones, iPhones, email, social media, blackberries, etc.).
With just the old media alone, as a consumer we were bombarded with messages. Now, with new media added into the mix, you practically can’t get out of bed before being hit with an advertisement.
For example, on my Twitter account, I have over 2,100 subscribers. If each one of them sent just one marketing email a day, that ALONE is 2,100 marketing messages I’ve already received. And that’s before I turn on my TV, my cell phone, or check my email.
Jumping jeeping willikers! Ready to run for cover yet?!
How in the world can marketers get their messages through?
This is where content marketing can really set a business apart from the competition. In fact, my client – who has been successful for years doing a mix of old and new media – is changing the whole direction of her firm to focus almost exclusively on content marketing.
Now, this is a multi-million dollar company. And she so believes in this that she’s putting almost all of her eggs in this basket. Is it a good idea? I think so. Read on for why.
Web Content Marketing: Why It’s a “Can’t Lose” Way to Market
When consumers go online, they’re looking for a solution to a problem. They use search engines like Google to find INFORMATION to help them solve their problem.
Now imagine you have a problem. You go online to look for answers, and you land on two sites:
Site A: It gives you tons of helpful info about every conceivable part of the product/service you’re searching for. It offers helpful suggestions; tells you what to do; what not to do – and why; offers alternatives as to why “x” works and “y” doesn’t; etc.
OR
Site B: This site just has the bare minimum, ie, the product/service you’re interested in, maybe a description and a price — but nothing more. There’s no content to explain how it can help you do “x”; why you might want to try “y”; the benefits of doing “z.”
Which site would you be more likely to buy from? Site A, right (assuming things like price are in the same ball park)? In fact, you’d probably pay a little more to do business with Site A because the perceived value is so much higher, right?
This is one value of content marketing. And in my opinion, it’s not even the best part.
The Best Part of Content Marketing & Why It Signals Lots of Work for Freelance Writers
The biggest advantage of content marketing is that it drives traffic – for years. This is unlike a traditional ad on TV or in a magazine, for example, that disappears after its run is over (or after the consumer trashes it).
When a retailer invests in content – specifically search engine optimized content — if a prospect goes online three or five or seven years from now, that content will still pop up in search engines. This brings in qualified leads, and eventually sales.
I have experienced this first hand. Articles I wrote back in 2005 when I first started using article marketing regularly to promote my ebooks still come up in searches. In addition to submitting to a few top article directories by hand, I also use Content Crooner, an article marketing submission service.
As I say on my SEO writing company site (http://newmediawords.biz/), it’s like “putting your article marketing on steroids. An auto-submission process, it distributes your article to hundreds of free article directories, editors, publishers and newsletters — with just one click.”
My client said to me that because she sees where it’s headed, she’s gearing up to not only steer her company in this direction, but to help her clients do it as well.
And this means one thing for freelance (SEO) writers – lots of work. You see, content has to be produced constantly to stay on top of search engines. This means a constant supply of blog posts, web articles, white papers, case studies, press releases, social media account management, videos, etc.
New media is not like old media where you place an ad and let it run forever and still count on sales. Content nowadays has to constantly be added, changed, updated, repurposed, etc. And again, all of this means work for freelance writers.
Just like putting out this newsletter every week, I have to respond to market forces (ie, your questions) to help you achieve your goals. You keep coming back (hopefully) because I do this. This keeps you interested, informed and involved.
And this is what companies have to do now, says my client. Her exact words were:
People don’t want to be sold to anymore like we used to do in the old days. They want information to help them make informed decisions.
Content Marketing: One Thing That Makes It More Effective
And, this information has to be current, relevant and in depth (no thinly disguised sales pieces) to the prospects’ end goal – which is to solve their problem — and if you’ll remember, is why they logged on in the first place.
Web Writing: Longer Blog Posts; Longer Web Articles?
One other thing this client said to me is that she’s finding that content needs to be longer. For example, we produce one blog post (250-300 words) and one SEO article (350-500 words) a week for her. But she said she’d noticed that another firm that writes for them — at the same rate we charge – produces longer pieces (up to 1,000 words) that get retweeted more and receives more comments.
Gulp!
As an aside, I told her we couldn’t match this other firm’s rates, so we’ll see if this company remains a client. I hope so, but sometimes you lose.
Is Now a Good Time to Start an SEO Writing Career?
I wrote this post for two reasons: (i) to relay “from the horse’s mouth” insight; and (ii) for all those who’ve written me asking, ‘Is now a good time to get into SEO; is the SEO writing market too crowded; what is the future of SEO writing; etc.’”
I can say with absolute certainty – SEO content writing is a growing field. And it will be for years to come.
Most companies, I’d venture to say as many as 95%– haven’t even BEGUN to invest in SEO content and content marketing. And I’m not exaggerating. Most business online these days either don’t know what content marketing is; or if they do, they don’t see the big picture yet and why it’s important to their future success.
I invariably tell prospects to think about content marketing this way:
If you’re not investing in it now and your competition is, where do you think your business will be in relation to theirs in three, five or seven years?
Sometimes a light bulb goes off and they’ll invest in it and/or start asking more questions.
The Power of Content Marketing on Organic Search: A #1 Google Ranking (Out of 15,900,000 Results)
They’ll need a big, expensive shovel to compete because while it’s easy to throw money into online marketing, those organic search results level the playing field, as the content in this hub highlights.
For prospects who do “get it”, they’ll keep you (freelance writers) busier than an ant at a summer church picnic social. You think SEO writers are busy now – wait until five years from now. This, too, I see in my business every day – the queries, the questions, the stops and starts (ie, request a proposal, haven’t heard back).
BUT, you have to be proactive to get the business. This means learning the trade (ie, getting SEO Copywriting Training), and marketing for SEO writing work.
I hope I’ve enlightened you, whether you’re a freelance writer looking for work, a wannabe SEO writer wondering if the field is too crowded, or a small business wondering how in the heck to compete in an increasingly crowded online world.
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Best,
Yuwanda
P.S.: Submit a Guest Post: This site and its sister site, SeoWritingJobs.com, now accepts guest posts. Get the guest post submission guidelines.
P.P.S.: Want to avoid freelance writing dry spells and try your hand at affiliate marketing with a proven product?
Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).
Freelance Writing for Profit: Skills You Need to Profitably Publish Your Own Line of Information Products
September 14, 2010
If you’ve been a reader of this blog/site for any length of time, you know I’m a rabid advocate of the fact that freelance writers should have multiple streams of income. One of the ways I do this is by what I call “writing for self,” ie, producing my own informational products.
It’s something every freelance writer can do. My feeling is, why not use the skills you obviously have to produce and/or promote products you believe in. Trust me, it can be quite lucrative.
Note: Wanna write your first information product and get a sale within the first 10 days? See info at end of this post on writing tournament (totally free; nothing to join!) coming up next month here at InkwellEditorial.com. Join me in finally getting that first ebook outta ya – and getting some moolah in your pockets!
Now, to continue with today’s post.
QUESTION FROM A READER
The idea came from this post when I received the following email from a reader recently. He wrote:
From your experience . . . after buying and reading the ebook [Backpage Sales Guide], how long do you think it will take me to start making a minimum of $100 daily? Please kindly let me know if there are other skills I may need to acquire in order to quickly reach this target income?
MY RESPONSE
As for how long it will take you to make $100 per day in affiliate marketing, there is no concrete answer to that because it depends on so many factors, eg, product you choose, marketing methods you use, how often you market, your skill as an online marketer, price of product, etc. In short, it depends entirely on you.
Even though I’ve discussed this subject before, I wanted to expand upon this answer a bit. All of the factors listed above are important in achieving success –whether you’re creating and marketing our own line of products, or acting as an affiliate marketer for someone else’s.
But if you’re a freelance writer with limited time, there are two critical skills that I think you need to really succeed.
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Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).
A Freelance Writer’s Life Abroad: Inside Peek at My Life as an American Living in Jamaica for a Year, Part XIV
September 10, 2010
In the last post in this series on living and working in Jamaica as a freelance writer, I talked about how I prepared myself financially to live abroad. Here, I want to stay on the money topic, specifically discussing the ways to pay for things in Jamaica.
Visiting/Vacationing Negril, Jamaica: Should You Pay in American or Jamaican Dollars?
In Jamaica, you can pay using both. But, I advise using Jamaican currency at all times because the exchange rate varies not only from day to day, but from one establishment to another. Really!
For example, you may get a rate of 83:1 (Jamaican to American) at a bank, and a rate of 87:1 at a hotel bar on the beach. At 83:1, you’d be paying roughly 96 cents; at 87:1, you’d be paying $1.05. When you start getting into larger amounts, eg, $20, $30 and $100, you can see how this matters.
And not for nothing, it can be hard to keep straight how much you’re actually paying if you have to constantly convert from American to Jamaican dollrs. This was the most frustrating part for me (my brain does not process numbers very well), until I bought a Jamaican cell phone, which has a currency converter on it.
So my advice is to just convert your money at the airport (where you usually get the best rates in my opinion) before you enter the country. This is, if you’re going to be on vacation. Of course, if you plan to be here for an extended time, you can also go to Scotia Bank in “the roundabout” (the shopping complex area) to exchange money if you run out while you’re in Negril.
Tourist Places & Money: Small Denominations (in Jamaican & American Dollars) Work Best
Of course, establishments that cater to tourists usually cost more; so again, having the local currency can save you some money. And, please, please, please get as many small bills (J$100 or J$500) as you can, especially if you take the local taxis.
Many have problems changing larger bills, like $20 (American). If you elect not to use Jamaica dollars, get a lot of singles to avoid the hassle of paying more and/or having to hunt down a store to get change.
If I were going to be on vacation in Negril for a week, for example, I’d get at least $100 in singles (if you use American dollars) and the same amount in J$100. It’ll make everything from buying lunch (eg, a Juicy Patty or chicken on the side of the road), to taking a taxi so much easier.
As an aside, doesn’t Jamaica have pretty money? Our (American) currency makers could take note. I’m always surprised by how pretty money is in some other countries (eg, Argentina, Spain). How can we as a country be so creative in some things and completely miss the “pretty boat” on something like our national currency. Pero, c’est la vie, no?
Should You Use a Cambio to Change Your Money in Negril, Jamaica?
There are a few cambios in Negril. One is in the aforementioned roundabout; another is further up in the cliffs area. A friend of mine got a fake J$1,000 (about $13) bill from one one day – and she wasn’t able to change it. So, she’s stuck with it.
So just be careful. I use the ATM and always use Jamaican dollrs, so have no need to exchange money. But the few times I’ve done it, I always went to the bank.
Just my take.
Note: The limit you can takeout at one time (at the time of this writing) is J$15,000 (which is about $175). But, you can take out this denomination once, then tun right around at take out another J$15,000. So, there’s no “daily limit ” as far as dollar amount is concerned, just a limit on the amout you can take out during one turn at the ATM. Understand? Good.
Why You Should Save Your Receipt If You Exchange Money at Your Local Airport Before Arriving in Jamaica
Oh, one more thing: Be sure to save your receipt if you exchange money at the airport before you leave home. This way, you won’t have to pay conversion rates on any Jamaican money you want to exchange when you get ready to go back home.
Have a great weekend!
P.S.: Submit a Guest Post: This site and its sister site, SeoWritingJobs.com, now accepts guest posts. Get the guest post submission guidelines.
P.P.S.: Want to avoid freelance writing dry spells and try your hand at affiliate marketing with a proven product?
Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).
5 Questions Freelance Writers Should Ask Clients to Clarify Projects (and Keep them as Long-Time Clients)
September 7, 2010
A couple of weeks ago, I received the following question from a fellow freelance writer:
QUESTION
Yuwanda,
Great post [in response to Freelance Writing Advice: 5 Factors to Consider When Setting Turnaround Times That Will Help You Land More Clients [http://bit.ly/cGFZ9E]]. Thank you! I don’t know why I thought I had to return an article in 24 hours.
Question regarding parameters of a project: What questions should I be asking? Other than asking if they have a specific time frame, subject matter or keyword, is there anything else you routinely ask?
Second question: Please put me in my place if I am wrong.
I had one business owner ask me to provide my thoughts on an article so she can decide If she wants to order. Thoughts meaning outline…. Yuwanda, I consider an outline the most time consuming part of writing an article and part of the process. Needless to say, I haven’t provided any “thoughts” for the article and she hasn’t placed her order.
Thanks,
M-
******
MY ANSWER: QUESTION #1
In answer to the first question, ie: Are there questions I routinely ask my clients? The answer is yes. Let me start by saying, most of my clients are very clear about what they want. So I usually don’t have to ask very many questions beyond the obvious (clarifying rate and deadline).
For example, a client may email and say:
We’re giving a seminar on social media marketing next month. We want a 10-12 page white-paper like report on social media that outlines the following . . .
So, going in, I know exactly what they want. Barring this, following are five questions I routinely ask clients:
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Note: As of April 6, you must be a subscriber to read new content on InkwellEditorial.com and its sister site on SEO writing, SeoWritingJobs.com. New content includes all posts written after 4/6/2010 (4/7/2010 on SeoWritingJobs.com).
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Why Subscribe? Get Real, First-Hand Advice from All Types of Freelance Writers
Week in and week out here, you get first-hand “freelance writing stories from the trenches.” I routinely relay my freelance writing experiences — everything from setting rates, to how to market, to knowing when to say no to a project. Also, I answer questions – in great detail (no fluff here!) — from other freelancers writers (new and experienced).
Recent posts you may have missed by not being a subscriber include:
Why I Turned Down a $2,000 – $3,000 Freelance Writing Job That Could Have Led to Even More Work and
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Yuwanda
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Copyright © 2010: All material on this site is copyright protected and cannot be reproduced in any manner whatsoever without my written consent (linking to is fine).
Opportunities in Freelance Writing: How to Land More Writing Jobs During the Busy Fall Season
September 2, 2010
Today is Throwback Thursday at Inkwell Editorial.
Fall officially starts on September 22nd this year and even though it’s technically still summer, after Labor Day (next week) is when corporate america turns its attention back to business. This means companies start contracting out work, preparing holiday budgets, spending money on content, updating their websites, commissioning special reports, etc. It’s already started.
More Freelance Writing Jobs on the Way: The $750 Order I Received This Morning
Case in point, just this morning I recieved an email from a client wanting a new report for an upcoming conference they have next month. Cost: $750. Days to complete: 3-4. See what I mean?
So enjoy your holiday, but be prepared to get down to some marketing business next week if you want to start landing writing gigs.
Opportunities in Freelance Writing: Formulate a Plan to Land More Writing Jobs
If you’ve been a freelancing for a while, you know that opportunities in freelance writing like this don’t just come your way; you have to market for them. While writing jobs are easier to come by in the fall than in the summer (because editorial is seasonal), I dug back through the archives of this site to bring you the Freelance Writer’s Fall Marketing Tutorial.
It’s very detailed (don’t believe in fluff, especially when it comes to marketing), so get ready to take some notes or bookmark it for future access!
Much like the Summer Marketing Tutorial for freelance writers, It outlines some concrete steps you can take this busy editorial season to land more freelance writing jobs.
Cut and Paste Your Way to Freelance Writing Success!
I receive many questions from freelancers asking me about how I market. FYI, most of it is via email. I get a lot of referrals from existing clients as well.
The reason I’m telling you this is I went through my “marketing swipe file yesterday” and put together an e-report of my most successful email campaigns. When I first started marketing for SEO writing jobs in 2007, some of my eblast campaigns garnered as much as a 25% response rate.
So in this ereport, I lay out:
11 emails I send out when I prospect for work;
Who they were sent to;
Why they were sent to certain prospects;
Info on why they worked;
What not to do when marketing for jobs;
What you should do when you market for writing jobs;
Why your initial contact is critical to landing immediate — and future — jobs;
The 5 most common mistakes freelancers make when marketing for freelance writing jobs;
What to say in your subject line;
What to say in your introductory line;
When to “niche” it;
and more.
If you don’t know how to market for freelance writing jobs and/or just want to up your response rate, you can use these as templates — and avoid a lot of the mistakes many make when prospecting for freelance writing jobs. Learn more.
To my American friends, have a wonderful, safe Labor Day. Be careful if you’re driving, for this is one of the most dangerous holidays on the road as far as drunk driving accidents. As my stepfather used to say, “It’s not your driving skills I’m worried about; it’s the rest of those fools on the road!”
So, be on the lookout. 
Yuwanda, Publisher
InkwellEditorial.com
SeoWritingJobs.com
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