Why Web Writing Is an Easy Career to Start Compared to Other Types of Freelance Writing

March 30, 2010

Publisher Note: Starting with next week’s post (Tuesday April 6) to read the content on this site, you will need to be a subscriber. Don’t worry, there won’t be a subscription fee. The content will still be free. What’ll happen is, I’ll post excerpts, but you’ll need to be a subscriber to click through and read the content in its entirety.

FYI, you can subscribe from any page of the site — see subscription box to the right. Now, here’s today’s post.
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A couple of weeks ago, I received the following question from a prospective freelance writer. He asked:

Hello Yuwanda..I wanted to ask your opinion on the opportunities for SEO article writing in 2010. I am about to be laid off in my present job. I’ve always enjoyed writing, but I don’t want to buy an ebook on SEO writing if the market is saturated now…any thoughts on this?

See the answer to this question on SEO writing. A day later he followed up with another question, which gave me the idea for today’s post. He wrote in:

Thank you for your quick reply to my question yesterday Yuwanda. In my previous incarnation I sold advertising (print media) and in order to get some deals, I told the prospective advertiser that I’d write/re-write their ads to increase response. My experience is not in online web writing. Which of your ebooks would you recommend to someone like myself, who wants to be able to break into web copywriting as a new career in 2010?

In my opinion, if you want to start a freelance writing career, starting out as a web writer is easier than other types of freelance writing for the following reasons.

3 Reasons Freelance Web Writing is an Easy Career to Start

I. The Writing Sample Conundrum: When I started out as a freelance writer in 1993, you almost always had to provide writing samples. It was difficult to land assignments without them. I was lucky in that I worked for a publishing firm and so got gigs by way of referral.

But if you didn’t have this type of hookup, you usually had to write for free (or practically for free) to get some samples. And then, they had to be the right kind of samples. For example, if you wanted to write for magazines, most editors wanted to know which other magazines you’d written for.

II. No Experience Required: With web writing (especially SEO writing), clients not only practically never ask for samples, they don’t ask about previous experience. All they really want to know is: (i) if you understand how to write for the web, ie how to write SEO copy; (ii) what your rate is; and (iii) what your turnaround time is.

Sometimes clients will ask if you’ve written in their particular niche. For example, recently I had a prospect ask me if my firm had written on law office technologies. I responded in part:

As a professional SEO writing company this is routine [writing on new topics] for it’s impossible to possess intimate knowledge on every subject. However, the diversity of the subjects we’ve written on is wide and varied — from welding to legal marketing to desktop virtualization to wedding cake toppers. All it takes is research.

This is why I tell all aspiring freelance web writers to bone up on their research skills if it’s a weak spot.

III. There’s Lots of Work: The main reason I think web writing is a good place for aspiring freelance writers to start (as opposed to writing for magazines, for example) is that there’s a lot of work out there. And when clients need copy, they need it now!

This is also why I think many of them don’t care about if you have “name brand” samples and/or a lot of experience. If you can handle their needs – that’s what they care about.

Case in point: In tomorrow’s post on SeoWritingJobs.com, I’ll tell you about the new SEO writer who just landed a contract to do 50-100 articles and blog posts – per month — for a real estate firm. She had no previous experience and is not even a month into her career as a “web writer.”

The Best Part of Starting a Web Writing Career: Get Paid in 24 Hours

get-paid-to-write What I like about being a web writer is that the projects come quickly – and you get paid quickly. In the old days when I first started, it was not uncommon to wait 30 days or more to be paid.

Now, you can literally have money in your PayPal account the same day you start marketing, as the following email I received from a new web writer proves; he wrote:

It is still less than 24 hours since I purchased the book, and I already have a payment in my Paypal account. Wonderful advice that works! –JL, New SEO writer who landed 2 clients in 5 hours.

I bill clients on Fridays for all work completed during the week and most of them pay before day’s end. I have a few that will pay the following week, and I have a couple that may take 2-3 weeks to pay (they are in the minority). The point is though, I rarely have to wait longer than this.

As a web writer, most of my clients pay the same day I send out the invoice, or within a few days.

If you’ve been laid off, want to quit and/or are just looking for an easy, home-based business to start with little to no overhead, look into freelance web writing – specifically offering SEO content. It’s an evergreen, fast-growing, good-paying freelance writing niche – and you can start immediately.

SEO Writing Ecourse News: 2 New Signups This Week – Class is Now 50% Full

FYI, the next SEO writing ecourse commences on April 26^th. As of today, there are 10 slots remaining. You’ll learn 4 ways to make money online using your newly acquired skills that will give you financial security. Get full details on the SEO copywriting training this ecourse offers.

Happy Easter and Happy Passover everyone. Don’t forget to catch me on SeoWritingJobs.com tomorrow.

Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want an easy, fast way to get started in affiliate marketing, making as much as $50, $100 or $150/day? Get How to Make Money Placing Ads on Free Classified Ad Sites (ie, Backpage.com). If you want to make some easy money promoting affiliate products on free classified ad sites, this ebook is for you. I’ve personally sold tens of thousands of dollars of e-products (my own and affiliate products) doing this since January 2009.

Tips for Travelling Freelance Writers to Make Good Money While on the Road

March 23, 2010

Publisher Note: In April, to read the posts on this site, you will need to be a subscriber. Don’t worry, there won’t be a subscription fee. The content will still be free. What’ll happen is, I’ll post excerpts, but you’ll need to be a subscriber to click through and read the content in its entirety.

FYI, you can subscribe from any page of the site — see subscription box to the right. Now, for today’s post …
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How to Keep Your Income Consistent (Even Increase It) While on the Road

If you’re a freelance writer and you travel – even if it’s just the next town over to visit grandma, following are a few lessons I’ve learned that will help you make good money (or at least maintain your existing income) while on the road.

Bunch Write: I haven’t missed a deadline since I’ve been away because I “bunch write.” For example, I have one client who commissioned my SEO writing company to do one blog post a day – every single day, including the weekends. So, I write a week’s worth at one time. This way, if I can’t get online one day, I don’t have to worry about missing a deadline.

A side benefit is that I free up more time to have more fun!

Find a Few Internet Connections: As I wrote in last week’s post here, I’ve been a signal whore since I got to Jamaica. What does this mean? Quite frankly, that I’ve had to hunt down an internet connection about a third of the time I’ve been here.

Hence, if there’s one thing I’d tell all travelling freelance writers is to find a few places where you can get online when you’re away from home. Don’t rely on one place because their internet service could be acting wacky, or they could close early for a private function or they may simply be too crowded once you get there.

So, find two or three places with an internet connection so you can hop from one to the next if need be.

Don’t Burn the Candle on Both Ends: I’ve kept a pretty regular schedule since I’ve been away. While my work days are much shorter than when I’m at home, I manage to get almost as much done because I get my butt up and get to work.

This means I can’t cavort all hours of the day and night drinking, carousing and having fun (as I’m won’t to do). I get in bed at a decent hour because I know that I have to be focused to work. It’s practically impossible for me to write if I’m hung over or too tired. So proper rest is a must – even in paradise.

A side benefit of this is that I sleep even better. At home, I’m practically an insomniac (I AM an insomniac). But the tropical heat of Jamaica knocks me right out. I’m usually in bed at 9:30 or 10:30 here. At home, I’m wide awake until well past midnight usually.

Tell Everyone What You Do: In my post here last week, I also told you about this web developer I met that commissioned me for a project. I see him every day and the firm he’s consulting with is thinking of throwing “a lot of money my way.” He said to me this morning:

Yuwanda, what if we wanted to pay you like $5,000 to do tons of SEO articles so we can raise our rankings? We really just want to throw money at someone like you who can crank out some content to get us where want to be in search engines.

While I was tempted to say, “Great, bring it on,” I told him it wasn’t quite that simple. They’re deciding exactly what they want. My feeling is not a matter of “if” I’ll get a lot of work from them, it’s “when.”

So tell everyone what you do. Many will ask you out of curiosity anyway. Especially if you tend to go to the same spots and are working for hours on end every day.

Get a Long-Lasting Laptop Battery: My laptop’s battery lasts about 2.5 hours. There are “extended use” batteries that can give you 6 to 6.5 hours of time. I’m investing in one of these when I get back home. The reason is, not all places allow you to plug into their electrical outlets.

This hasn’t been a problem here in Jamaica, but sometimes you feel funny doing it, especially if you’re only ordering a coffee but are sitting and working for three or five hours. Also, when you want to go to a beautiful spot that doesn’ t have internet access and just write, it’s good to have the extra juice.

Stick to a Schedule: As I mentioned above, I keep a pretty regular schedule. While this can be a little hum drum, it means I don’t have to worry about making less while I’m travelling. One guy remarked to me today, “Are you really on vacation in Jamaica? You work way too hard.”

I told him it was necessary to allow me to have the life I have, but that I do have my share of fun, which brings me to my last piece of advice . . .

Make Time for Fun: I have to admit, I’ve worked more since I’ve been here than I wanted to. But, it’s not because I’ve absolutely had to. I like to stay on top of things and I’ve dubbed this the year of work, so even though I’m “on the road,” my long-range goals are always top of mind.

Credit it to my my A-type personality but once I set a goal, I rarely waver from it. But, I did take off half day on Friday and really didn’t do much at all this weekend. On Sunday, I didn’t log on at all.

FYI, I took a glass bottom boat ride and went snorkeling on Sunday. Saw a baby sting ray, an old ship wreck and fish in every color of the rainbow. Would love to do more of this. I loooovvvveeee snorkeling, especially now that I know how not to “drink” an ocean of salt water!

I could literally write a book on what to do when travelling as a freelance writer, but these are the tips that rolled right off the top my head.

One more thing: We are so lucky in the United States. I’m off to New York on Thursday and literally can’t wait to be back on home soil. Don’t get me wrong, I love Jamaica, but the modern conveniences – and the immediacy of everything — we have in the states is unparalleled.

In spite of all of her problems, as U.S. citizens we really are so spoiled in so many areas. Makes me grateful to be American; not a sentiment I’ve always readily embraced.

SEO Writing Ecourse News

FYI, the next SEO writing ecourse commences on April 26^th. As of today, there are still 12 slots remaining. You’ll learn four ways to make money online using your newly acquired skills that will give you financial security (maybe to travel to Jamaica or some other exotic hot spot anytime you want). Get full details on the SEO copywriting training this ecourse offers.

Catch me on SeoWritingJobs.com tomorrow.

Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

Article Marketing: How I Use It to Land Lucrative, Steady SEO Writing Jobs & Make $100+/Day in Affiliate Income

March 16, 2010

Publisher Note: In April, to read the posts on InkwellEditorial.com, you will need to be a subscriber. Don’t worry, there won’t be a subscription fee. The content will still be free. What’ll happen is, I’ll post excerpts, but you’ll need to be a subscriber to click through and read the content in its entirety.

FYI, you can subscribe from any page of the site — see subscription box to the right. Now, on to today’s post …
###

If you’re a regular reader of my blog and websites, then you know that I’m an avid article marketer. I started using this method back in 2002 to promote my very first ebook. It’s worked so well for me over the years that I’ve never given it up. I may fall out of favor with over laziness and/or time crunches, but I always come back to it.

Two New SEO Writing Clients in the Last 3 Weeks from Article Marketing

In the last three weeks, I’ve landed two new clients from article marketing. Both are steady, ongoing gigs that take me less than an hour per day to complete — and add nicely to my bottom line each month. This is why I love SEO writing — it’s lucrative and steady if you do a good job and adhere to deadlines. It’s clients like these two that allow me to live a quite freeing existence, ie, be in Jamaica right now and be off to New York in about 10 days.

One of these clients found me on IdeaMarketers.com, an article marketing site I submit to irregularly. Another didn’t know exactly where, but said that he’d read some of my articles on SEO while he was “doing some research on SEO writing on the web.”

In fact, I rank #1 for the term “SEO writing”. If you type it in, what will pop up is an article by me on EzineArticles.com entitled What is SEO Article Writing? – SEO Copywriting Explained. And, that’s out of over 14 million results! seo-writing

How did I get to the top for this very competitive keyword phrase? It’s quite simple . . . article marketing.

$100-$200 Per Day Online in Affiliate & Blogging Income Using Article Marketing

I also make money from blogging and affiliate marketing (recently $100-$200 per day) using article marketing. You can read about that at the link above. Here, I’ll give a quick rundown of how I use article marketing these days to land (lucrative, ongoing) SEO writing jobs.

How I Use Article Marketing to Get SEO Writing Jobs

1. Write: I write and submit at least one article per week to top-rated directories (ie, EzineArticles.com, Amazines.com, IdeaMarketers.com, etc.). I try to do more, but almost never go a week without submitting at least one.

2. Write with SEO in Mind: This helps to drive more traffic to your site. I never write an article without optimizing it for a certain keyword phrase. If you don’t do this, IMO, it’s a waste of time.

3. Mass Distribute: To get the most out of my article marketing efforts, I also signed up with ContentCrooner.com (previously ArticleMarketer.com). This way my articles are continually distributed to on- and offline publishers who sign up to receive free content.

4. Press Releases: Occasionally, I’ll reformulate an article into a press release and submit it to free PR sites like PRLog.com. These types of sites get lots of search engine juice. That’s why I submit there.

5. Rewrite into Foundational Content: Lastly, I’ll write a longer, foundational article for my site that I’ll usually link to in the resource box of the article I distribute via article directories.

To explain a bit further, I think every site should have foundational and what my SEO writing firm calls “easy, breezy” content. Easy, breezy content is the content you distribute to article directories. Foundational content is longer, more in-depth content that should be found only on your site.

My easy, breezy content will cover the same subject matter, but asks the reader to click through to the longer, more in-depth “foundational” content found only on my site to get more detail.

And that’s it.

Two Things You Must Absolutely Know about Article Marketing

i) It Takes Time to Work: You’re not going to get immediate sales with article marketing. This is why I advise new SEO writers (and other freelance writers) to market directly to clients first. Then, after you start making money, devote some time to marketing that will “grease the pipes,” so to speak for future work.

This is what article marketing does.

I haven’t submitted an article on SEO writing to IdeaMarketers.com in three months – maybe longer. So the client who found me there was reading content that I’d written months, or maybe even a couple of years ago.

And that’s the beauty of article marketing. It like having a salesperson on the web selling for you 365/24/7.

ii) It Has to be Done Consistently to Work: You can’t post a few articles and wait for the SEO writing jobs to start rolling in. Article marketing just doesn’t work like that (in fact, most forms of marketing don’t work like that). OK, pay per click (PPC) maybe — to a certain degree.

BUT if you write and submit articles consistently, clients will all of a sudden come “out of the blue.” But, it really won’t be out of the blue because they’ll be running into your content all over the web. And, when you have a presence like that, it makes it hard for them NOT to contact you when they need the types of services you offer. This has been my experience with SEO copywriting.

If you do any kind of search on SEO writing, seo content provider, or write seo content, you’re going to run across me and/or my SEO writing company eventually.

And that’s why I think I landed these last two clients – that and the in-depth SEO copywriting proposals I sent — which, by the way, I’ll be putting together an ebook on soon. It’ll cover how to respond to requests from prospective SEO writing clients so that you have a good chance of landing the job.

I’ll use actual proposals and responses from jobs my firm has landed. Hopefully, this will be ready by the end of next week.

SEO Writing Ecourse News

FYI, the next SEO writing ecourse commences on April 26^th. As of today, there are 12 slots remaining. You’ll learn four ways to make money online using your newly acquired skills that will give you financial security. Get full details on the SEO copywriting training this ecourse offers.

Best,
Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want an easy, fast way to get started in affiliate marketing, making as much as $50, $100 or $150/day? Get How to Make Money Placing Ads on Free Classified Ad Sites (ie, Backpage.com). If you want to make some easy money promoting affiliate products on free classified ad sites, this ebook is for you. I’ve personally sold tens of thousands of dollars of e-products (my own and affiliate products) doing this since January 2009.

Which Marketing Methods Bring in the Most Freelance Writing Jobs?

March 9, 2010

FYI, you can subscribe from any page of the site — see subscription box to the right. Now, on to today’s post …
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There are so many ways to market your freelance writing business that it can be hard to decide which method will bring in the most freelance writing jobs. I started thinking about this when I received the following question from a freelance writer who bought the SEO writing ebook. She wrote:

Yuwanda, I have your book on SEO writing and I’m planning on building a website to market my services. I do have a squidoo lens with some samples and my rates. Do you think a squidoo lens is good to use for marketing?

I answered:

S-:

First, thank you for your purchase.

Regarding your question, IMO, you should use a separate, standalone website to market your SEO writing business.

With that being said, everyone has their own way of marketing. For example I have a Squidoo lens, but never use it. So experiment and do what works for you.

Good luck!

I wanted to go into a little more detail here by revealing the methods I use – and why.

Guidelines for Marketing Your Freelance Writing Business

I marketing-advice-for-freelance-writers have three rules I follow when it comes to marketing. It doesn’t matter what I’m promoting, I always adhere to the following:

1. I must be able to afford it: The reason I follow this rule is that prospects have to see your message a bunch of times for it to be effective.

I read somewhere years ago that a prospect has to see your message between 7 and 28 times before they will purchase.

According to a 2005 article in USA Today, Consumers today encounter from 3,500 to 5,000 marketing messages per day, vs. 500 to 2,000 in the 1970s, says J. Walker Smith, president of consumer and marketing watcher Yankelovich.

As you can see, prospects probably have to see your message many more times for it to be effective because there are so many more ways that advertisers reach us, eg, social media, blogs, podcasts, DMs, etc. And, this is in addition to old-school marketing outlets like newspapers, TV and radio.

This is why I invest in marketing methods I can afford to repeat because it’s rare that consumers will purchase from you the first time they see your ad.

2. I must be able to make time to do it: Some marketing methods can be effective, but if they are time consuming and you don’t do them on a regular basis, then it doesn’t mean a hill of beans.

My primary methods for marketing are:

E-newsletters: Eg, what you’re reading right now. I send out two of these a week; one for InkwellEditorial.com (usually on Tuesday) and one for SeoWritingJobs.com (usually on Wednesday).

Email Blasts: I use this when I’m prospecting for freelance writing gigs. I rarely do this anymore, as I stay pretty busy with existing clients.

Note: I’ve been freelancing since 1993 and have built up a pretty good list of steady clients. Also, I have multiple streams of income (ie, ebooks, affiliate marketing and e-seminars in addition to regular writing gigs). I say all this to say, if you’re a freelance writer and you don’t have any of these, it’s imperative that you continue to market even when you’re busy.

If you don’t, you’ll find that the inevitable dry spells will be longer. If you do, they’ll be shorter and you’ll build up a steady roster of clients quicker.

Article Marketing: This is my favorite method of marketing. I have to admit, I don’t particularly enjoy sitting down to write articles to submit to free directories like EzineArticles, but it’s so effective that I make myself do it.

In next week’s post, I’ll go into detail about how I go about my article marketing.

3. It must produce quantifiable results: I’m not very good at tracking my marketing methods. BUT, I do enough research to know what’s working and what’s not. If I took the time to dig more into the details of my marketing efforts, I know I could do better, but I just don’t have time.

So I guess my message here is to dig deep enough to at least know if a method you’re using is paying off.

How You Market Your Freelance Writing Business Is Up to You

There are tons of other ways to market your freelance writing business (pay per click, Squidoo, blogging, etc.). I’ve outlined the guidelines I use that work for me. Yours may be different. So if you’re comfortable with Squidoo, for example, then that might work better for you than say, article marketing.

The point is to market – consistently. If you do this and pay attention to what’s working and what’s not, you’ll be well on your way to building a successful freelance writing business.

SEO Writing Ecourse News

FYI, the next SEO writing ecourse commences on April 26^th. As of today, there are 13 slots remaining. You’ll learn four ways to make money online using your newly acquired skills that will give you financial security. Get full details on the SEO copywriting training this ecourse offers.

Best,
Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want an easy, fast way to get started in affiliate marketing, making as much as $50, $100 or $150/day? Get How to Make Money Placing Ads on Free Classified Ad Sites (ie, Backpage.com). If you want to make some easy money promoting affiliate products on free classified ad sites, this ebook is for you. I’ve personally sold tens of thousands of dollars of e-products (my own and affiliate products) doing this since January 2009.

Freelance Writing Advice: Should You Separate “You” from Your Writing Business

March 2, 2010

Publisher Note: Within the next couple of weeks, to read the posts on InkwellEditorial.com, you will need to be a subscriber. Don’t worry, there won’t be a subscription fee. The content will still be free. What’ll happen is, I’ll post excerpts, but you’ll need to be a subscriber to click through and read the content in its entirety.

FYI, you can subscribe from any page of the site — see subscription box to the right. Now, on to today’s post …
###

A few times in the last couple of weeks, I’ve come face to face with how intimately “I am” New Media Words, my SEO copywriting services firm.

The first thing that brushed me up against this knowledge was receiving four requests for proposals (RFPs) in the last two weeks for search engine optimized content; some also wanted submission services. As I was putting each RFP together, it hit me – yet again – how intricately my persona is tied to my company.

The second thing that highlighted this was a question I received from a new freelance SEO writer. He’s not new to SEO writing, as he’s been doing that for almost a decade. What’s new is the fact that he’s striking out on his own (yeah baby!). He sent me a Twitter DM, asking:

Found another domain. Should I brand myself (eg, johndoewritesseo) or a company (seowritingcorp)?

Note: Info in parenthesis has been changed to protect the sender’s identity.

My answer was:

Depends on how u want to grow. Wanna stay small; brand u. Wanna grow; brand a company. I started off branding me, then formed a company.

Even though I’m a “company”, the brand is still me. And I’m fine with that. Following are the main two reasons why.

Money: I earn as much or more from my SEO expertise as an “individual” as I do as a “company” via my seo writing ebooks and seo copywriting training e-course.

Search Engine Rank: As an individual, I rank well in search engines for industry keywords (eg, “seo writing,” “seo content provider,” and “write seo content”).

Getting to this point was not easy, so I don’t want to dismantle what I’ve accomplished. New Media Words is a small firm. If it never grows beyond where it is now, that’s just fine with me.

And in the end, I think this is what it’s all about – what your desires are. The SEO writer referenced above who contacted me tweeted back:

Thanks! Was thinking along the same lines (personal brand first, then a business brand if I grow large enough). Appreciate it!

One of the reasons I love being my own boss is that I get to mold my business to fit my life, my personality, my being. This is the joy of entrepreneurship.

2 Things to Consider When Trying to Decide Whether to Brand Yourself or Brand a Company

The Golden Brand I would have said more to the writer who sent in the question if Twitter didn’t limit users to only 140 characters. I would have told him to consider the following when trying to decide:

1. Write out a one-year and a three-year plan for your life: Why? Because where you want to be personally will guide what you do professionally (or at least it should, in my opinion). And, this changes constantly, which is why I suggest having immediate goals (eg, a one-year plan) and future goals (a three-year plan).

2. Run the numbers: As in, figure out how much you want/need to make a year as an SEO writer to be able to meet your financial obligations – and be happy. This is different for every person. For example, I’m a 40-something year old homeowner with all the bills that come along with it. This requires a certain income level to maintain.

And personally for me to be happy, I like to “take to the friendly skies” and travel. This requires funds over and beyond paying normal, set expenses like a mortgage.

But, if you’re a twenty-something year old who shares a rented apartment with no other “life expenses” (eg, mortgage, homeowners insurance, car insurance, etc.), then you may require less to live on – and to be happy.

Personally, I don’t believe it matters – up to a certain point – whether you brand yourself or a company. If you treat your copywriting business like a business and conduct yourself professionally with each client interaction – you will have no problems acquiring clients for your SEO writing firm.

Just some food for thought this snowy Wednesday afternoon (yes it’s snowing in Atlanta; a wet, barely-stick-to-the-ground snow, but snow nonetheless).

SEO Writing Ecourse News

FYI, the next SEO writing ecourse commences on April 26^th. As of today, there are 15 slots remaining. You’ll learn four ways to make money online using your newly acquired skills that will give you financial security. Get full details on the SEO copywriting training this ecourse offers.

Best,
Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

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Why Web Writing Is an Easy Career to Start Compared to Other Types of Freelance Writing

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Article Marketing: How I Use It to Land Lucrative, Steady SEO Writing Jobs & Make $100+/Day in Affiliate Income

Which Marketing Methods Bring in the Most Freelance Writing Jobs?

Freelance Writing Advice: Should You Separate “You” from Your Writing Business

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