Make Money Blogging: Inside the Google AdSense Earnings of a Minisite Publisher

February 23, 2010

This week, I promised to update you on my “minisite (virtual real estate) empire” earnings. Well it’s not an empire yet, but it will be!

I’m really devoting a good chunk of time this year to my minisites and will posts updates here from time to time. Minisites are a good way to make passive income online. Mind you, there’s nothing passive about it in the beginning; it’s a lot of work. Following is some info on my progress to date. As I said in my previous post on this topic (linked to above):

. . . my goal is to build 5 of these sites to actively promote, with the objective of making just $100-$200/day from all of them combined. I think I’ll be there within the next 18 to 24 months.

So, how’s it going so far? Overall, I’m pleased with my efforts. There are days where I get frustrated because it seems that just when you’re making some progress, things fall off and you’re like, WTF! But, I knew going in that this was going to be a marathon, not a sprint. Good thing I’m a runner!

Now, on to some specifics . . .

Changing Focus

Instead of building five sites to promote, I’ve decided to focus on the three that I have. The reason is, I’ve made inroads with these sites already and it’s a lot of effort to start a new site.

make-money-with-minisites ForeclosureBusinessNews.com is still the one that makes the most money per month; it accounts for about 80% of my AdSense earnings (among my minisites, not among my total AdSense earnings). Remember, I started this blog to promote an affiliate product.

Once I saw the click thru rates (CTR) and the earnings from each click, I was like, “I’d be stupid NOT to focus more on this site.”

So this one gets most of my attention for right now. I’m slowly giving the others more time.

Earnings from My Main Minisite — ForeclosureBusinessNews.com

In November the site made $95.26

In December it faltered a bit, earning $74.04

In January it bounced back, pulling in $125.24

So far this month, it’s earned $114.44

More AdSense Income Figures for ForeclosureBusinessNews.com

Biggest Day: The most I’ve earned from this site in one day is $20.51. The least I’ve earned is $0.

All-Time Earnings: I put AdSense on this site on May 2, 2009. It’s all-time earnings are $803.67 (about $2.70/day).

Note: I’ve purposely withheld a lot of info that Google doesn’t like for you to give out (eg, CTR, page impressions, eCPM (effective cost-per-thousand impressions)), etc. Of course, this is info you have access to when you sign up with Google AdSense.

Now that you have some raw data, following are some questions that may be running through your head.

How to Make Money with Minisites: FAQ

Why bother with this when the payout is so little; you’re not making a lot of money?

As I’ve stated before, I’m in this for the long haul. It’s by no means a get-rich-quick scheme. And to be honest, that’s why it appeals to me. Remove that furrow from your brow; let me explain.

I like to invest time in making money online in projects where I’m guaranteed a return on my time. Building minisites has done this. The more time I’ve invested, the more money I’ve made. Now mind you not a lot, but that’s not the point right now. It’s knowing that I can multiply these efforts and over time I will be guaranteed the income I want.

Right now, I could reduce the amount of time I spend on ForeclosureBusinessNews.com and still make between $75 and $100 per month. Then I could go on to build other sites, 5 10 or 20 of them. With each earning just $75 to $100 per month, it’s a not too shabby little income at the end of the month.

Remember, this is over and beyond my other income streams (eg, writing for clients, ebooks and seminars). I build minisites for future, steady income. The most important thing to remember is that I like making money with minisites. I enjoy the process because it suits my working personality.

Personally, I’m a social butterfly; I love interacting with and being around people. Professionally though, I tend to be a loner. That’s why freelance writing appeals to me as a career — I like to be given a project — then be left alone to get it done. I’ve always been like this.

To like what you’re doing can not be overstated. Because it’s not a get rich quick thing, you have to be patient. If you don’t like building minisites, you’ll give up long before you ever see any kind of success.

How much time do you spend promoting this minisite?

I don’t spend time promoting ForeclosureBusinessNews.com as a site, per say. I promote the product(s) I built the site for (eg, the ebooks on foreclosure cleaning).

So the traffic that comes really pays off in two ways for me – in AdSense income and in the affiliate products I promote on the site.

How do you promote the site?

I primarily use article marketing. Love, love, love this mode of marketing. It is time consuming though. I write 2-4 articles a week, and submit them via several outlets.

I also run a pay per click (ppc) campaign, although most of the traffic comes via organic traffic. I plan to discontinue the ppc campaign at the end of this month. The reason is, since I’ve been doing more digging into the actual stats, I was really surprised to see that the vast majority of my traffic was coming via organic search.

Foreclosure cleaning is a small niche, one me and only a few others dominate. My prominence is due to article marketing. If you type in the keyword phrases “foreclosure cleanup,” “foreclosure cleaning” or similar phrases, you’re going to run into a piece of content put out by me.

How do you plan to increase earnings?

Continue to do more article marketing and a few other tricks I have up my sleeve. I talk about this in Module V of the SEO Copywriting Training ecourse.

How Being an SEO Copywriter Helps You Build a Minisite Empire

“Never put all of your money eggs in one basket; cultivate multiple income streams.”

minisite-case-study One of the reasons I love being an SEO writer is that you can put this skill to use beyond writing for clients. This pads dry spells – and allows you to pick and choose the projects you want to work on really.

You can also charge more for your SEO copywritng services (something I need to do but have just been too busy to get around to adjusting).

When you’re hired by a client to write SEO copy, it’s because they’re making money (or plan to) with a site by getting it more traffic (hence, sales). Why wouldn’t you put this knowledge to use for yourself?

SEO copywriters have all the skills they need to make money online in a multitude of ways – whether it’s for clients, or for themselves. In light of the article, Millions of Unemployed Face Years Without Jobs, in the New York Times, it’s just some food for thought, no? As I tweeted earlier today, “There is no job security anymore other than what you give yourself.”

SEO Writing Ecourse News

FYI, the next SEO writing ecourse is scheduled for April 26^th. As of today, there are 16 slots remaining. Get full details on the SEO copywriting training this ecourse offers.

Best,
Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

P.P.S.: Want an easy, fast way to get started in affiliate marketing, making as much as $50, $100 or $150/day? Get How to Make Money Placing Ads on Free Classified Ad Sites (ie, Backpage.com). If you want to make some easy money promoting affiliate products on free classified ad sites, this ebook is for you. I routinely make $100-$150/day.

“Help please! Am I hurting my chances of SEO success?” Q from an SEO Copywriter Answered

February 16, 2010

Back in early January, I received the following email from a fellow SEO writer. The subject line was “Help please! Am I hurting my chances of SEO success?” So, it got my attention. (Sorry T for taking so long to answer this).

Basically, she was worried that she was possibly losing clients because they felt she was too busy and/or because she worked for the competition. I’ve posted the entire email because it relays how stressed she obviously was about the situation. Of course, her identifying information has been removed. My response follows.

Let me just say up front, prospects won’t ever think of not hiring you because they think you’re too busy. Obviously, if you’re marketing, you want the work so they presume that unless you say otherwise, you can handle it.

The exception is if it’s a really big project and they need it fast, eg, 100 articles in a week. Then, they’ll probably query you about whether you can handle it or not. This is why it’s always a good idea to have the contact info of a few other SEO copywriters on hand, just in case you have to outsource.

FYI, don’t put yourself out there as “just a freelance SEO writer” – not if you want to grow. Operate your SEO writing business like a small business which means, “Of course we (you/your firm) can handle bulk projects.” And, be sure that you build in resources so that you can.

QUESTION FROM AN SEO COPYWRITER

Hi Yuwanda,

I know you are currently relaxing somewhere in the tropical confines of Jamaica and are super busy (can you sense my envy? LOL! My husband is actually from Jamaica and it’s been too long since we’ve been back…but I digress), so I will try to make this as quick as possible and please feel free to respond at will.

I just finished corresponding by e-mail with a potential SEO/SEM client who seemed “surprised” that I wrote for a certain SEO company (I’d submitted samples upon request) and they even went so far as to say “So ——- hired you to write these for them? I would have thought they do copywriting themselves from the looks of their site. Are you a regular contractor for them?”

While it sounded like “hateration” on the potential client’s part to me, after confirming that I am a freelancer for that company, I was left feeling like the potential client was taking a dig at my current client (or myself) for using me as a freelancer, but more importantly that I’d inadvertently done something wrong by revealing this info.

On my copywriting site, [her site URL]I currently have samples of blog posts/copy in my portfolio that I’ve done directly for current SEO/SEM companies (these are some of my best samples, as I have only recently graduated to acquiring better paying clients and am still currently developing a more comprehensive portfolio). While this isn’t in violation of any of my NDA’s, I’m sensing that this may be a hindrance of some sort to acquiring new SEO/SEM companies as clients.

[Editor Note: For those who don’t know, an NDA is a non-disclosure agreement.]

I’m feeling that maybe some companies are hesitant to hire me because they feel I will be too busy or because I write for the “competition.” I’m not quite sure how to tackle this issue or if it is one at all, since even without the portfolio samples I’ve included, companies will want to see examples of my work and/or my resume (which will include the names of these very same SEO companies) and many who’ve contacted me seem to find my posting of online samples refreshing and helpful.

Could you please let me know if you think that I am potentially hurting or jeopardizing my chances by using (or removing these samples), or in the way I am submitting samples in general? (emphasis added)

P.S. As you will notice, my site is heavily based upon yours. I’ve done this only because in the past you’d stated that you weren’t offended by it (please let me know if I’m wrong on that) and because prior to recently, I’ve ignored the importance of differentiating myself.

So, I say all that to say, please let me know if I am offending you by borrowing heavily from your site’s style (emphasis added) and I will change it immediately. And please know that I am actively incorporating all of your advice in 2010, including branding!

Thanks for your time and please have a cocoa bread and a beef &cheese patty with a Ting for me!
###

MY ANSWER

I bolded the sections that highlight what her questions to me are.

QUESTION #1

In answer to the first question — ie, is she hurting or jeopardizing her chances with future clients by using clips from current client projects and/or by submitting samples at all — the short answer is . . . maybe. Why?

Because clients don’t like it when you use the work you’ve done for them to snag other clients. This is why I never do this. And it’s a surprisingly easy thing to fix. Following are two ways to get around this situation.

(i) Create “Like” Samples. Let’s say you write copy for a drug company – and you think it’s some of your best work and you want to use it as a sample – don’t. Instead, create a like sample.

For example, you could create a fictional drug and write about it just like you would a real drug. If it’s a drug that helps with diabetes, talk about it as if it was a real drug. You can use real statistics, draw from real case studies and mention real publications where the “drug” was featured.

Just point out to clients that this is a sample. However, because everything else you’ve used is real, the sample will clearly demonstrate your writing and research ability, as well as your knowledge of the subject matter; in this case, pharmaceuticals.

See what I mean?

(ii) Get Permission: If you do want to use actual client copy in your samples, then get permission from the client. Ask them if it’s okay if you have it as part of your portfolio. Over and beyond asking the client for permission to show the sample request to potential clients, ask them if it’s okay that you list it on your website.

While they may give you permission to send a piece out as a sample when prospects ask for it, they may not want you to put it on your website for all the world to see at any time.

In my opinion, it’s not something you should do.

How I Handle Client Requests for SEO Writing Samples

I’m lucky in that I rarely receive requests for SEO copywriting samples. When I do, I have a few pieces that I send out. Funnily enough, when I first started out, I didn’t even have SEO copy in my portfolio. If you know my story, then you know that I pitched myself as a real estate/mortgage writer primarily. So when I first started marketing for SEO writing work, I just sent along some old articles on those subjects that I had.

One client wrote back saying, “This is nice writing, but it’s not SEO writing.” So I simply rewrote a few articles I had using SEO guidelines (ie, choosing a keyword, optimizing it for 3-5% keyword density, chopping it down to 500 words, etc.).

Over and beyond this, I’ve never had to provide other samples. This is why I tell all new SEO copywriters to create a few samples in each niche they want to target.

Remember, what clients want to know is that you know how to write SEO copy; they don’t care if you’ve worked for X company or Y firm. And to me, this is what makes SEO content writing so easy to get – as long as you can prove you can do the job, and all other factors are okay with a prospect (eg, your SEO writing rates), then you have a good chance of snagging gigs.

How to Handle Writing for Clients Who May Be Competitors

Most SEO writers will never have to deal with this problem, so don’t let it bother you in the least. I’m just touching on this just in case you ever come across it.

As a general rule, if you write for more than one internet marketing firm, then you’re writing for competitors. So what do you do? Offer to sign a nondisclosure agreement. I’ve had exactly two companies ask me to sign one in my three years of writing copy. One of them never even used me (go figure, huh?). The other client I worked with for over two years on a weekly basis– and I still get work from them from time to time.

Note: You are under no obligation to tell prospective clients who your current clients are, unless it’s covered in your NDA. And even then, you don’t have to give specific names.

For example, your NDA might say, you can’t work with our leading competitor in such and such industry. It may even spell out specific companies. THEN, of course it’s okay to divulge. Or if you don’t want to give specific company names, you can simply decline to work with that client.

I have never divulged the names of companies I work with. I simply tell prospective clients about the types of companies I work with, eg, internet marketing firms, real estate companies, computer services firms, etc. And I tell them the types of content I provide, eg, SEO copy for their websites, for article marketing campaigns, for industry blogs, etc.

This is more than sufficient.

SEO Writing Testimonials

On my SEO writing company site, I have testimonials. You’ll notice that most of them list names (usually a first or last name and an initial) and types of firms; not the actual names of the firms. This is because clients want – and expect – confidentiality.

The few testimonials there that list actual names/website URLs are those where the client actually sent in the testimonial, and I asked if I could list it on my site, including their identifying information. I’ve found that most small companies and/or individuals who operate websites tend not to mind giving you permission to list their indentifying information.

Mid-size to large firms do mind.

The bottom line on using client samples/testimonials is to ask permission. If you ask, you can never go wrong because all they can say is yes, or no.

That sums up the first question. Now, on to the second question, which was . . .

QUESTION #2

Please let me know if I am offending you by borrowing heavily from your site’s style. (Thanks T for asking this . . . which gives me the opportunity to explain as it’s happening more and more).

You know, as much as I hate to admit it, it does bother me when others copy my site’s style and wording. Before I offend anyone, please let me explain.

When I say to other SEO writers, “feel free to use my site as a guide,” it never occurred to me that so many would do it so directly. I thought that people who had no idea about how to go about it would borrow some ideas from my site, but go on to put their own imprint on it.

I’ve run across SEO writing sites that look exactly like mine – in words and in design. While borrowing my design doesn’t bother me as much, it really does rankle me when others use my wording – almost verbatim. You are a writer; so to me it’s almost like stealing when you borrow wording so heavily from someone else.

This brings me to a later email from this writer. She wrote:

I will also be editing the copy on my services to reflect my own personal brand, instead of yours. You’ve taught me well, so I can take off the training wheels now (besides the more I thought about, the more I realized that it just didn’t sit well). . . . I’m declaring that 2010 will be the year I make it happen. It’s amazing what you can and will do when you resolve to put on your “big girl panties” and handle business. But you already know this.:)

Hilarious!

As for my site’s design, why anyone would want to copy the site is beyond me. It’s so plain and so simple that really (at the risk of repeating myself), it just never occurred to me that it was worthy of being “copied.”

Since I’ve put it out there though that I don’t mind others using my site “as a guide,” I can’t very well get too upset about it because it is what it is. But, people . . .you can do so much better. My SEO writing site is a reflection of my limited web design abilities. Anyone with even a tiny bit of web design talent can do better – as this writer’s site proves. It’s gorgeous, which makes me jealous.

In conclusion, as the writer here said, you have to “put on your “big girl panties” and handle business” if you want to grow. This is what being a small business owner is all about. At the end of the day, the decisions you make — good or bad – are all yours — and so is all the glory!

SEO Writing Ecourse News

FYI, the next SEO writing ecourse is scheduled for April 26^th. As of today, there are 17 slots remaining. Get full details on the SEO copywriting training this ecourse offers. In next week’s post, I’m going to talk about making money with minisites. The little experiment I’ve been conducting is going really well. The SEO writing eocurse teaches you how to use your SEO writing skill to make money in four different ways, one of them being creating minisites. Stay tuned for next week’s post.

Best,
Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

SEO Copywriting: How to Start This Career While Working a Fulltime Job

February 2, 2010

As is so often the case, this newsletter addresses a question sent in by a loyal reader of InkwellEditorial.com. You guys have no idea how easy it is to write a post when you’re answering a question directly. So if you have more questions, send them in. If it’s “universal” enough, I’ll definitely answer it.

Yesterday, I received the following email. I promised to give the reader a thorough answer today, so here goes (I’ve disguised some details to protect her identity) Note: This post is over 1,800 words long so settle in for a good, informative read.

Hello Yuwanda,

I understand that you are busy. And you may not respond to this message. However, I thought I would just throw it out there. This may be a topic that appeals to a lot of part-time freelance writers.

I work a full time job [in the hospitality industry]. So, it is very stressing, I try not to take things personally. . . I am on the phone with a guest for 5 minutes because they only hear what they want to hear. I play all the tricks of the trade; put a pink cloud, kill them with kindness, hold your blue rock, etc, etc. And still no budge! By the time I finished my 8 hour shift I am mentally drained and just want to clear my mind from all the negativity.

I know Seo articles [writing SEO content) is the way to get [freelance writing] clients in the door. However, you say write 10 a day. I can’t wait for the day that I can do that with ease. I really want to quit my job because I am like you: Type A personality, wanting to dance to my own tune, travel and write, etc, etc. I know if I jump right in I will be a success, but I have to be practical, because I have no savings.   If it wasn’t for my SCORE mentor, I would have taken the leap already, but he keeps me in check.

You say you are going to work 10-12 hour days, I can’t wait to the day I can do that as well. I am curious to know if you will be willing to share exactly what you do for 10-12 hours a day.  (emphasis added) I have [a couple of days during the week] off from my job. However, I use that time for Networking (takes more time since I gave up my car and bussing it everywhere). So, it will be very helpful for me to find out how to structure my 10- 12 hour days with my limited availability.

I understand that you are busy, but as always thank you for all of your time and knowledge. You are truly an inspiration to me and other writers as well.

Thank You
###

First let me say to this reader, I appreciate you being such a loyal reader of the site and am inspired to keep doing what I do because it inspires others like you to reach for their dreams.

Now, to answer your question.

As an SEO copywriter, my days have changed dramatically from when I first started doing SEO writing. That’s because I’m working towards different goals, which I’ve talked about on many occasions here and on my SEO writing blog (see section entitled “Personal Freelance Writing Goals for 2010: On Track, or Not?”).

A Day in the Life of a Successful SEO Copywriter: An Hour-by-Hour Rundown

I covered what my days used to look like when I first started writing SEO content in a blog I used to write for back in 2008. I started to rewrite this content, but figured that linking out to it is better because I was “in the fire” then, so to speak. Hence, I probably had greater clarity then. The post is A Day in the Life of an SEO Writer.

One thing I want to point out is that marketing for SEO writing work was the first thing I did each day. This is particularly important when you are just starting out because, as with any new venture, marketing is going to eat up the bulk of your time. In fact, it should take up 50%-75% of your work day.

If you don’t have clients, all of the other “busy stuff” you may preoccupy yourself with doesn’t mean a hill of beans because without clients, it’s all for naught.

So make marketing the first thing you do every day. And, commit to a certain number. When I first started, I made contact with at least 20 new contacts a day. The busier I got, the more I cut back. Now, I may market once a quarter (maybe) – literally. Why? For three reasons:

Why I Barely Market for SEO Writing Work Anymore

I. I Have Steady Clients: I have about 30 clients I work with; about a dozen of them are very regular. This keeps me busy enough to pay my bills, but not so busy that I don’t have time to concentrate on other work, which brings me to the second reason I barely market for SEO writing jobs anymore . . .

II. Retiring from Writing Client Copy: As I previously discussed in this post (which is the one I linked to above about freelance writing goals), by the end of the year, my goal is to retire from actually writing for clients and step into a full managerial role at New Media Words, my SEO writing firm. This has been a dream for the last few years . . .one I’m doing everything in my power to make come true by the end of this year.

I currently contract with four SEO writers, but I still do a lot of writing myself. My days can be really, really crazy with everything on my plate . . . which brings me to the last reason marketing for SEO writing work is not a top priority these days.

III. Hands in Many Pies: I have my hand in so many projects, it’s ridiculous. For example, I co-author books with my sister, who has a real estate services line of ebooks.

get-organized I conduct freelance writing ecourses (SEO and regular freelance writing);

I produce two weekly newsletters;

I write and market my own line of ebooks on freelance writing;

I do affiliate marketing; and

I build minisites as passive income.

This is in addition to writing for clients.

But I’m too scattered. Once I’m no longer writing content for clients, I can get my professional (and personal!) house more in order. I have a list of projects I want to finish and some I want to start within the next two years (I have three and five-year plans I constantly update).

But, I can’t add anything else to my plate right now. Realizing this (and my dream of travelling more) is what really made me push my date for retiring from writing for clients up. Something just had to give if I was going to realize other dreams.

Why My Schedule as an SEO Copywriter May Not Work for You

I’m single and I don’t have children. So I can literally work around the clock if I want to. So don’t get discouraged if you’re thinking, “I can’t possibly keep up.” You can. You just have to find a schedule that works for you.

An Inspirational Story of “Making It Work Because You Have To”

I have several girlfriends who are single moms. One went back to nursing school in her early 40s, right after she had her son. She was broke, with patchy childcare and she had a job. But, she found a way to go to school.

She said she’d get up at 4 am to study every morning; two hours before she had to get her son up to take him to the baby sitter’s, or pre-school (once he got old enough).

I couldn’t study chemistry and biology at 21 with enough sleep and no child responsibilities. Can you imagine:

Working at a minimum wage job you hated;

Then going to class (and staying focused);

Then picking up your child from day care, feeding and caring for them;

Then sitting down to study for an hour or two after you tucked them in . . .

AND getting up and doing it all over again – for four years (it took her that long to finish because she had a child) – averaging four to five hours of sleep per night, if you’re lucky?

My girlfriend used to say, “I have to make it work Yuwanda; I have no choice. No one else is going to take care of me and my son and I can’t make it on minimum wage.” Now, she has a cushy job in a plastic surgeon’s office where she works banker’s hours … and she makes a very good salary.

And this is why to me, single moms (scratch that, single parents) are God’s angels on earth. I literally don’t know how you all do it, but my hat (and scarf, and gloves, and pants, and shoes and underplunders!) are off to you. You make the rest of us look like lazy slobs!

My point is, if you want it bad enough, you will make it work.

Earlier today, before I sat down to write this post, I received this email from another reader of the site. It dovetailed with the first reader’s question so well, that I know that this post was meant to be (I believe God works in mysterious ways, and this was an issue that obviously needed addressing).

More Questions from Another Reader about SEO Writing

She wrote:

I’m considering purchasing your SEO Article Writing ebook. With your system for getting seo content writing jobs:

Could someone working full-time use the system? You mentioned that you received a request for 10 articles that were completed in 5 hours. Not sure how I would handle this working full-time. When working with these SEO firms, are you able to refuse assignments without penalty?
###

To answer her questions:

Could someone working full-time use the system [outlined in my SEO writing ebook]?

Yes, if you’re employed full time you can use the system I outline in my ebook to start out part time. You just have to realize how much work you can take on . . .and still meet deadlines. In the beginning though, you might have to burn some midnight oil. For example, if a client says they want 10 articles in 24 hours, you might say, “That’s a little tight, I can have them to you in 48 hours though.”

For the record, most don’t expect a 24 hour turnaround. 48-72 hours is perfectly acceptable.

24-hour turnaround is a tactic I used to use all the time though to hook clients. I wanted them to use me again, so I’d work through the night to get an article order done if I had to. But again, I’m single; I don’t have children. Only you know your limits.

When working with these SEO firms, are you able to refuse assignments without penalty?

This depends on the client. Just starting out, you’re going to want to say yes to most clients simply because you don’t want to give the impression that you can’t handle the workload.

Clients don’t “penalize you;” they just may not call on you again (which many may consider a penalty). The only reason I turned down work in the beginning was if someone couldn’t meet my SEO writing rate.

I’ll talk more about this tomorrow in the post on SeoWritingJobs.com. This post has run on long enough, and I’m dying for a glass of wine.

I hope I’ve given you enough food for thought though, and shed some light on what life is like as an SEO copywriter.

SEO Writing Ecourse News

FYI, the next SEO writing ecourse is scheduled for April 26^th. I’ve upped the limit on the number of participants from 15 to 20. Get full details on the SEO copywriting training this ecourse offers.

Best,
Yuwanda
P.S.: Find this post informative? Follow Inkwell Editorial on Twitter.

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