February 10, 2008
Finally, A Real Way to Make Money as a Freelance Writer
This is a real way to make money as a freelance writer — that surprise, surprise — you have to actually do some writing work. What is this opportunity?
SEO writing. And, I’ve been doing it since the fall of 2007. Within a couple of months, I had other writers under me. These days I routinely bill $200-$500/day — sometimes more. And, these are normal, run-of-the-mill weeks.
Learn more about me and my businesses here.
What is SEO writing?
SEO stands for search engine optimization. This niche involves writing content in a particular way to drive traffic to a website and/or blog. It’s quick and easy to do, and it pays handsomely! To learn more, read more on how to write SEO articles.
Start Bringing in Clients in Less than 1 Week — Really!
In this ebook, I detail how I went from 0 clients to 4 paid projects in less than one week writing SEO articles — at $25 per 500-word article. I now charge $35-$50/article for 350-word articles, and occasionally bill as much as $100 per article.
FYI, these articles take me 20-45 minutes to write, translating into a salary of $40-$75/hour. Did you know that on the low end of $40/hour, that equates to an annual salary of over $70,000 ($40/hour x 35 hours/week x 52 weeks/year)?
And, I’m not the only one who has experienced this kind of success. Below are case studies and actual testimonials of other freelancer writers who have done the same thing — in the same amount of time. One is a college student who landed 4 clients just a few days after buying the ebook — and went on to quit his job waiting tables soon thereafter.
If you want to start making $100, $200 or more per day as a freelance writer — pretty easily — this ebook is for you!
Prime Example: When I initially wrote this page on 12/17/07, I clicked over to refresh my inbox and the client I landed during my first week of marketing had just sent me 10 more articles — which I completed in 5 hours or less — for a grand total of $250. This is from one client. At the time, I had three more clients in the pipeline who wanted me to start on projects in January (2008).
As you can see, SEO writing is very lucrative — and it’s relatively easy to get — if you know how to market for it. In this ebook, I detail exactly how I get clients and why, after being a freelance writer since 1993, it is now my most lucrative niche.
Why the SEO Writing Field is Wide Open!
SEO writing is a new type of writing — and it’s hot right now. Getting your foot in the door NOW before the field becomes oversaturated is key. Why?
Because once clients use you, they’ll rarely jump ship to another writer. As long as you continue to turn in quality work at a rate they can afford, you’ll soon find yourself with more work than you can handle.
In fact, when I was researching this field, I found that many SEO writers stopped accepting new clients because they couldn’t handle the workload from existing clients; many outsource the work they get from clients.
What You Get in This Ebook: An EXACT Roadmap to SEO Writing Success
Sales Query: I’ll send you the exact marketing letter I sent out that garnered me a 25% response rate.
Website: I’ll tell you exactly what to put on your web page to make it bring in new clients 24/7.
Create a Niche: I’ll tell you exactly how to sell yourself to clients via niche marketing.
Writing Samples: Don’t have any? It’s okay. I’ll tell you exactly what to do to get around this — bringing in as much work as someone who has tons of samples.
How to Market for Clients: I’ll reveal to you the exact methods I use to find clients. It’s free, quick and easy.
Writing the Articles: I’ll tell you exactly how to actually write SEO articles. Again, you can start by reading this article on how to write SEO content. But, I’ll give you the tricks I use to turn them out on subjects I don’t even know about in 30-45 minutes.
Interacting with Clients: I’ll tell you exactly what to expect when a client contacts you, how to be knowledgeable (even though you’re just starting out), and how to give them what they want so they use you over and over again.
And More!
I’ll also go over billing, what to charge, how to charge, tools you’ll need to get started (if you have a computer, you’re practically there already) and much more.
I’ll also show you actual correspondence from clients sent in response to the marketing queries I sent out — and how I responded to them. You’ll have all the tools you need to start making money as an SEO copywriter almost immediately.
P.S.: Free Ebook! You get the ebook, The Small Biz Owner’s Complete Marketing Kit!, absolutely free with your purchase. Following are the case studies and testimonials.
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SEO Writing Case Study #1: Long-time Freelance Writer Who Finally Sees a Way to Quitting Her Full-time Job
This is an in-depth case study of a nervous freelance who had been trying to make a go of freelance writing for years, but had never managed to make the full-time leap.
In painstaking detail, “SEO Mary,” as I dubbed her for the series, allowed us insight into her foray into SEO Writing. From landing her first client, to the problems she experienced (I coached her through it), to landing a steady gig and making plans to quit her job.
Read the entire series from the beginning at the end of the April 16th issue of Inkwell Editorial’s freelance writing newsletter (pg 22).
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SEO Writing Case Study #2: College Student Who Lands 4 SEO Clients in 2 Days
SEO Work Success!!! (Title of the email)
Hi Yuwanda,
I just wanted to share with you my story, briefly. I am currently a 5th year senior in college, and I’ve been running a (failing) copywriting business for the last year, trying to get work from local businesses in the area. I stumbled across your website last week and bought your eBook because it seemed interesting (and was only 10 bucks*). After reading it, I decided to give SEO writing a try.
*This was the introductory price of the ebook.
This afternoon (Monday), I sent out 24 emails to companies requesting work after setting up an SEO page on my website (he listed his website). Within an HOUR, I had one email requesting samples, and a phone call requesting my services! Within twelve hours, I had FOUR companies asking me to write for them!!! (emphasis added) I’m officially a writer now!
And, because I serve tables for a living, replacing my income won’t be that hard! By the end of this week, I should know whether or not I can go freelance FULL TIME! (emphasis added) And I just wanted to send you an emphatic “thank you” for providing me the blueprint for this. The guy that called me today said I was “in the right profession” right now. I have a profession! And I don’t graduate for another month!
I am terribly thankful that this is working, and I can’t wait to see what other work I can dig up this week. Thank you so much for providing direction for my freelance writing! If there’s any way I can repay you, let me know!
TM
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SEO Writing Case Study #3: Already Turning Down Work after Less Than 2 Weeks of Marketing
I received this email from a freelance SEO writer who bought my ebook on March 20, 2008. On April 18, 2008, she sent me the following question:
Hi Yuwanda,
I received the following response to one of my marketing emails from an SEO company. I thought I was pretty bargain basement at $20 when I have no experience. I’ve been marketing for a couple of weeks, and I’ve already gotten a couple of clients so far (emphasis added) so I’m not willing to work for these rates; I don’t think I need to. But I’m wondering how I should respond to him at this point? Could he be just testing to see if I’ll bite?
Thanks BL
NOTE: Remember, the exact marketing email I send out is included in the ebook. I consistently get between a 15-25% response rate to my email campaigns, which is HUGE if you know anything about marketing. The industry-accepted response ranges between 1-3% for most email campaigns.
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Testimonial #4: SEO Writer Who Was Already Making Money but Wanted to Know How to Land More Lucrative Clients
I received this email from a freelance SEO writer who was already working fulltime as an SEO writer. She’d started doing SEO writing before I did. But, she wanted to land better-paying clients. Here’s what she had to say:
Hi Yuwanda:
I just wanted to quickly let you know that I bought your SEO writing ebook and was completely blown away with how well it was presented!
I had thought about buying it was $9.95 but procrastinated. To be honest, when the price went up to $39.95, I decided it was just too much for me to pay. See, most ebooks I’ve purchased give a generic outline of what to do, and I didn’t want to pay for that kind of advice again.
But I needed help getting more good paying clients. I lucked upon the clients I have now – they pay well, provide steady work and refer me from time to time. But I want a nice variety of well paying clients. This is where I have been stuck.
I’ve been sooo busy lately, I haven’t been able to read your book. Saturday I spent the afternoon in the [emergency room] because my daughter was sick, so I printed your ebook and took it with me knowing I’d be there for a while.
The book is so detailed! It is extremely clear. I thought I knew more about SEO writing than I actually did! I can’t wait to start my marketing campaign next week. If I get just one client with your book, it was more than worth the investment!
KB
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Testimonial #5: Freelance Writer New to SEO Writing Who Not Only Easily Landed Clients, but Got More Per Article than He Asked For!
I am living proof that if you follow Yuwanda’s ebook step by step, your only problem will be fulfilling your orders.
Just today, I got this email:
“Hi Robert,
I reviewed your work and I am interested in your services. We have a need for several articles (500-700 words) for what you are describing. What are the next steps?”
I was like “what???” They didn’t even question my rates or anything!
It’s almost too good to be true and in fact, Yuwanda, I owe you a cup of coffee or beer or whatever it is you drink for fun! LOL!!
This freelancer sent me another email that said the following:
I followed your ebook and did everything that you recommended and I cannot believe how good it worked!!
It’s insane!!
Let me post an email I got just last week:
“Thank you for contacting us. I have a particular format of articles we want. If you can do them I can offer you $40 per article. Otherwise we get seo articles for $10.
We need articles in this format to use our program. We currently have an article writer and we are always looking for talented SEO influenced writers. If you want we can try $200 worth of articles aka 5 articles. Let me know.
This after submitting my rate of $35/article!!!!!
Thank you Yuwanda!
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Testimonial #6: Experienced Journalist and Freelance Writer from Spain Who Learned How to Make Some Real Money in the SEO Writing Niche
Hi Yuwanda,
I felt I had to get back to you to tell you about my progress so far.
I bought your ebook last week and read it thoroughly. It inspired me, so I decided to follow your plan and see what would happen. I’ve been writing articles for years and I have always felt that I am worth a lot more than I have been getting. I don’t mean to brag, but I can write pretty good, and $5 an article – if you can get that much these days – is simply an insult!
Anyway…
I spent a bit of time concentrating on getting all the parts of your strategy right. I already had a website for my writing, so I decided to spruce it up a bit and make it more focussed [sic] on SEO article writing.
I chose some articles I’d already written and re-wrote them in a more SEO-friendly manner and put them on the website as samples. I spent some time getting the details on companies [like you detail in your ebook] and made up a spreadsheet. Everything was ready this morning (I had other work to do in between too), so I started sending out my query letter.
After about 20 minutes, I had a Skype call from one of the companies asking for articles. It seems he was sitting at his desk wondering who could do a batch of articles for him that a client needed. His usual contact was already overworked and he wasn’t sure how to find another one (he told me this later). When my email arrived, it was exactly what he needed. He made contact, we discussed it and that was that!
The bit that amazed me was when he asked for my rates. I told him I was charging $25 an article (yes, I copied your strategy exactly
and he didn’t even balk one little bit. [emphasis added] His actual words were, “Yep, that sounds spot on.” I knew at that moment I could probably have asked for $35 or even $45 an article and have gotten it too!
Anyway, I now have 32 articles to do at $22 each as they are 350-word articles and I was quoting for 500-word articles. I didn’t drop the price much as there is some more research than usual involved, but nothing too hard. The price was in British pounds as the SEO company is in London . It came to 384 GB pounds, so he rounded it up to 400 GB pounds – somewhere around $735 – which I thought was a nice gesture. I should be able to complete them in a few days (I could get used to this!)
I had been worrying that my being in Spain might prove to be a problem, for while I clearly state that my first language is English, the only thing that clients seem to see is the word, ” Spain ” and they assume that I am Spanish! Luckily, this didn’t prove to be a problem.
This [marketing method outlined in your ebook] works! I fully expect to get a lot of other work too, and I’ll certainly keep trying.
Thanks again for opening my eyes to what is possible in freelancing. Your ebook is worth a lot more than what you sell it for – believe me! In fact, don’t sell any more – I don’t want the competition
Kind regards,
John C., Spain
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Testimonial #7: Current SEO Writer on the Hunt for More Lucrative-Paying Clients
She wrote:
I wanted to let you know that your SEO book is really helping me get new clients. I will send you a more detailed account of my experience in the next couple of weeks.
In a separate email, she wrote:
I have a lot of projects scheduled for September. Of those one is with a new client and I am negotiating projects with three others – all because of your book. [emphasis added] I will definitely be sending you a testimonial as soon as I can stop and catch my breath.
,
Kimberly B., Georgia
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So, there you have it. The methods I’ve used to achieve success can be duplicated. From college students to long-time freelancers, if you can write, have access to the internet and a burning desire to make some real money as a freelance writer, this is an opportunity you can’t afford to miss.
To order, click here.
P.S.: Don’t forget the free ebook on marketing, The Small Biz Owner’s Complete Marketing Kit! that’s included!
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P.P.S.: If you want to know how to do something, ask someone who is already doing it. This is the vantage point from which all ebooks we produce are written. Therefore, all material is first-hand, contributed by real entrepreneurs. This allows readers the benefit of learning from those who have been there.
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February 5, 2008
Advice for Advertising on Freelance Writing Websites
Last month, for perhaps the first time since I started writing ebooks, I started to place ads to promote them – small ads on popular freelance writing sites.
On quite a few sites I ran across, I wanted to place an ad, but hated where the ads were placed, so I didn’t. I think a lot of website owners who are seeking to monetize their sites via ads are losing out.
As a potential advertiser, here a few things that would make me advertise with you – and a few others that turned me off.
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Read here how I routinely make $250+/day as an SEO writer – and you can too!
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Things that Make Me Want to Spend Money to Advertise On A Site & Some That Don’t
1. Ad Placement: Many webmasters bury ads or give them inappropriate placement. For example, on some popular freelance writing blogs, I saw ads that were placed below the “About”, “Feeds” Categories” and “Archives sections.
If I’m spending money with a site I want my ad to be as prominent as possible. To me, this signals that you think your “Categories” section is more important than my ad.
The reason I was turned off when I saw this is that many sites have quite an extensive “Categories” section. This means in some cases that ads are near the bottom quarter of the page where it’s less likely to be seen.
So, if you’re seeking advertiser, give them the most prominent placement possible; after all, it’s what they’re paying for.
2. Traffic Generation Stats: I ran across one site that said something to the effect of “we’re growing; take advantage of low ad rates now.” But, there were no hard and fast stats.
Don’t make advertisers search for your traffic generation stats. If you’re seeking ad dollars, the most important reason advertisers are considering advertising with you is your traffic generation.
Many webmasters try to monetize their sites too soon – ie, when their traffic levels are not high enough to justify seeking advertisers. What should this standard be? I don’t know, every niche is different.
As for freelance writing sites, I did some poking around to find out traffic levels of some of the most popular sites to see how they all compared. And, you know what, even wildly popular freelance writing sites don’t get as much traffic as one would think. I’m not naming names because I don’t want to offend. But a couple of the most popular sites I checked get between 3K-10K/day.
I was surprised because I expected much more. Makes me feel good about the 1,000+ visitors/day my site gets.
Want to get a good handle on the traffic a site generates. Mosey on over to StatBrain.com. And, thanks to Paula Mooney over at PaulaMooney.blogspot.com for turning me on to StatBrain.com.
FYI, in case you’re interested in this kind of stuff, I get lots of helpful tech hints from Paula’s blog. She’s an online entrepreneur who was a techie in the corporate world. A non-techie myself, her occasional tips and hints come in handy.
3. Advertise Button: One major pet peeve I had with some blogs/websites who marketed for ad dollars is that they made it hard to find the information on their site.
This bowled me over. I mean, if I want somebody to buy something from me, the least I’m going to do is make it easy to find out what the requirements are. A simple universal “Advertise,” or “Advertise with Us” button will do.
4. Announce My Ad: Finally, one thing I would like to have seen more of is something along the lines of “Please Visit Our Sponsors” category.
While this is paid-for advertising and people will ignore it, many won’t. It calls attention to the fact that, “Hey, there are some products/services here that might interest you.”
5. Explaining Rate: A few websites/blogs I visited made it hard to understand exactly what their rate was. I hate it when things are explained in terms of “CPM” or “Ad Units.”
While this is standard Madison Avenue ad agency jargon, many don’t understand the jargon. I’ve been in publishing forever and should understand this terminology, but it still confuses me and I have to stop and figure it out. In most cases, this just seems ostentatious and unnecessary. A simple $30 for $30 days will do.
One of my sisters majored in Advertising & Communications at the Fashion Institute of Technology in New York and one of the rules of advertising she learned was, “If you confuse the customer, you lose the sale.” Sage advice.
For better or worse, these are the things that stood out to me as I actively went to spend some ad dollars. If your ad sales are not what you think they should be, perhaps some of the reasons listed here are why.
February 5, 2008
Last month, for perhaps the first time since I started writing ebooks, I started to place ads to promote them – small ads on popular freelance writing sites.
On quite a few sites I ran across, I wanted to place an ad, but hated where the ads were placed, so I didn’t. I think a lot of website owners who are seeking to monetize their sites via ads are losing out.
As a potential advertiser, here a few things that would make me advertise with you – and a few others that turned me off.
Things that Make Me Want to Spend Money to Advertise On A Site & Some That Don’t
1. Ad Placement: Many webmasters bury ads or give them inappropriate placement. For example, on some popular freelance writing blogs, I saw ads that were placed below the “About”, “Feeds” Categories” and “Archives sections.
If I’m spending money with a site I want my ad to be as prominent as possible. To me, this signals that you think your “Categories” section is more important than my ad.
The reason I was turned off when I saw this is that many sites have quite an extensive “Categories” section. This means in some cases that ads are near the bottom quarter of the page where it’s less likely to be seen.
So, if you’re seeking advertiser, give them the most prominent placement possible; after all, it’s what they’re paying for.
2. Traffic Generation Stats: I ran across one site that said something to the effect of “we’re growing; take advantage of low ad rates now.” But, there were no hard and fast stats.
Don’t make advertisers search for your traffic generation stats. If you’re seeking ad dollars, the most important reason advertisers are considering advertising with you is your traffic generation.
Many webmasters try to monetize their sites too soon – ie, when their traffic levels are not high enough to justify seeking advertisers. What should this standard be? I don’t know, every niche is different.
As for freelance writing sites, I did some poking around to find out traffic levels of some of the most popular sites to see how they all compared. And, you know what, even wildly popular freelance writing sites don’t get as much traffic as one would think. I’m not naming names because I don’t want to offend. But a couple of the most popular sites I checked get between 3K-10K/day.
I was surprised because I expected much more. Makes me feel good about the 1,000+ visitors/day my site gets.
Want to get a good handle on the traffic a site generates. Mosey on over to StatBrain.com. And, thanks to Paula Mooney over at PaulaMooney.blogspot.com for turning me on to StatBrain.com.
FYI, in case you’re interested in this kind of stuff, I get lots of helpful tech hints from Paula’s blog. She’s an online entrepreneur who was a techie in the corporate world. A non-techie myself, her occasional tips and hints come in handy.
3. Advertise Button: One major pet peeve I had with some blogs/websites who marketed for ad dollars is that they made it hard to find the information on their site.
This bowled me over. I mean, if I want somebody to buy something from me, the least I’m going to do is make it easy to find out what the requirements are. A simple universal “Advertise,” or “Advertise with Us” button will do.
4. Announce My Ad: Finally, one thing I would like to have seen more of is something along the lines of “Please Visit Our Sponsors” category.
While this is paid-for advertising and people will ignore it, many won’t. It calls attention to the fact that, “Hey, there are some products/services here that might interest you.”
5. Explaining Rate: A few websites/blogs I visited made it hard to understand exactly what their rate was. I hate it when things are explained in terms of “CPM” or “Ad Units.”
While this is standard Madison Avenue ad agency jargon, many don’t understand the jargon. I’ve been in publishing forever and should understand this terminology, but it still confuses me and I have to stop and figure it out. In most cases, this just seems ostentatious and unnecessary. A simple $30 for $30 days will do.
One of my sisters majored in Advertising & Communications at the Fashion Institute of Technology in New York and one of the rules of advertising she learned was, “If you confuse the customer, you lose the sale.” Sage advice.
For better or worse, these are the things that stood out to me as I actively went to spend some ad dollars. If your ad sales are not what you think they should be, perhaps some of the reasons listed here are why.
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