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Archives for November 2007

Social Bookmarking Software & 9 Money-Making Conclusions from Freelance Writer’s Technology Month

Following is a two-part post. As I haven’t posted since Tuesday (have been working on getting two new websites up), I had two more posts left in the Freelance Writer’s Technology Month series.

I have to wrap it up because tomorrow is December 1st (where has the time gone!). …

Read more.

SEO Tips: The Basics of How to Optimize Your Website to Get More Traffic

One of the things I’ve learned in my research for Freelance Writer’s Technology Month is how important search engine optimization is. One extremely valuable lesson I’m taking away from all of my research is how to optimize my website to get more traffic….

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SEO Copywriting: 5 Ways to Get a Job Writing SEO Articles

In yesterday’s post, Post #6 of Freelance Writer’s Technology Month, we discussed 4 controversial ways to drive more traffic to your website/blog. Almost any type of traffic generation for websites and blogs begins with content. It truly is the “golden egg” if you want to make money online. And, there’s a lot of money to be made as a content developer/SEO article writer (I know, it’s what I’ve been transitioning into lately)….

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Get More Website Traffic: 4 Controversial Ways to Do So

Part #6: Freelance Writer’s Technology Month
[Want to start a successful career as a freelance writer?]

In Post #4 of Freelance Writer’s Technology Month, we discussed software tools for niche sites, ie, software that helps you easily create niche websites and blogs.

As you know, getting a site is only 1% of the battle; the other 99% is marketing and promotion. To make money online, you have to promote. Following are three ways to generate more traffic for your website and/or blog.

Warning: Many consider the following “unethical” online marketing strategies. You decide.
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Read here how I routinely make $250+/day as an SEO writer – and how you can too!
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3 Ways to Promote Your Niche Site

1. ARTICLE GENERATING SOFTWARE: I’m almost embarrassed to admit it, but I didn’t know about this type of software until I spent a solid week researching how to make money online – real money, not pennies.

The technology available to freelance writers to help them increase their online income is amazing. Using even a few of them can exponentially increase what you bring in on a daily, weekly, monthly basis.

For example, take the article-generating software JetSpinner. Want to create hundreds of article fast? Whether you’re an SEO article writer for other webmasters, or run a multitude of minisites of your own, content is key to making money online. It is the foundation of any online business.

How does JetSpinner work? In essence, it takes one article and creates hundreds of versions of that same article – instantly. As explained on JetSpinner.com, “Once you learn the basic syntax you can easily create a seed article within an hour that will generate hundreds of unique articles instantly.”

Instead of spending hours creating content by hand, this software saves you hours, days and weeks of time.

NOTE: Many question whether the articles are indeed unique enough to get past the search engine spiders without being tagged as duplicate content. As it’s a free software, try it for yourself. It can be found at JetSubmitter.com.

 2. BLOG POSTING SOFTWARE: One of the best ways to get found online is by posting comments on blogs and in forums. Did you know there’s a software that does this for you?

You can post comments/adverts on literally millions of blogs with the click of a button. As described on TrustedArticles.com, the software “… takes less than 1 minute to install [and] only 30 seconds to set up. It can run automatically 24 hours a day, … placing your links on blog websites that are targeted to your exact niche, or you can use it to mass market your advertisement links to millions of blogs.”

This software has obviously been used to post comments to my blog. For a few days, every times I posted to my blog, I’d get the same comment from a company that advertise freelance jobs overseas. The first time, I posted the comment.

When I got the same comment again though on a different post, it seemed a little out of place, ie, not relevant to the content that was posted. So, I deleted the comment instead of posting it.

This happened a few more times – and then, nothing. They stopped coming.

But, the one comment did get through (I haven’t had time to go back and figure out which post it occurred on, so it’s still there).

Just think, if this software posts comments/adverts to millions of blogs and even a fraction of them got through, that’s thousands of backlinks generated for the poster. Which brings me to my next promotional idea …

3. BACKLINKS: What exactly are backlinks? For the uninitiated, “Backlinks or “back links” are links from other websites to your site. They’re sometimes known as incoming links, inbound links, or even IBLs.” [Source: AssociatePrograms.com] FYI, there’s an excellent example on Blogger.com.

How can backlinks drive traffic to your website or blog? Search engines rely on backlinks to determine how popular a site is. If you have a lot of them, the search engines consider your site important – hence, your ranking (ie, PR Rank*) is higher.

Consider this: “While no one knows the exact algorithms used by search engines to determine rankings, most SEO experts agree that the number and quality of backlinks to your … web site [is] critical in determining [its] ranking … the title or anchor text of your backlinks will often determine the keywords or search terms that you rank highly for.” [Source: BankLink.com. Visit this page to learn more].

BackLink.com offers free text linking software that helps website owners generate backlinks. Another way to generate one-way backlinks is submitting to directories. There’s software for this also, aka Directory Submission Software. To learn more about the pros and cons of directory submission software, click here to follow the forum discussion on SEOChat.com.

*Don’t know what PR rank is? There’s an excellent explanation in Inkwell Editorial’s free article marketing e-book, Everything You Wanted to Know about Article Marketing. Subscribe to Inkwell’s newsletter to get your free copy.

Disclaimer: I’m not recommending any of the techniques outlined here, only making you aware of the technology that’s out there — all in the name of Freelance Writer’s Technology Month.

Your thoughts?

Tomorrow: Remember in Post #2 when we discussed how to write SEO articles? As this is one of the easiest ways to get started making money online as a freelance writer (and $100/day is very feasible doing this), tomorrow we’re going to take a look at how to go about getting a job as an SEO article writer.  

Best,
Yuwanda
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UPDATE 11/30/07: Following is a link to every post in the Freelance Writer’s Technology Month series.

Intro Post: New Series – Freelance Writer’s Technology Month
Post #1: The 4 Fundamentals of Making Money Online
Post #2: SEO Content Development: How to Drive More Traffic to Your Website
Post #3: Niche Marketing: How to Choose a Profitable Niche
Post #4: Software Tools for Niche Websites
Post #5: Turn $1/Day into an Online Empire: How to Make Money with Minisites
Post #6: 4 Controversial Ways to Get More Traffic for Your Website
Post #7: 5 Ways to Get a Job Writing SEO Articles
Post #8: How to Determine What to Charge as an SEO Article Writer
Post #9: How to Optimize Your Website to Get More Traffic
Post #10: Social Bookmarking Software & 9 Money-Making Conclusions from Freelance Writer’s Technology Month

Read more.

How to Make Money with Minisites: Turn $1/Day into an Online Empire

Part #5: Freelance Writer’s Technology Month
[Want to start a successful career as a freelance writer?]

When many think of making money online, they dream of building one website (or these days, a blog), getting boocoo advertisers and raking in the dough.

However, many online entrepreneurs have taken a more subtle approach, turning $1/day into an online empire. How? Via minisites.
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Want an easy, proven way to make money online? No money, no experience and no skills needed. Go to “Promote Products” to get started!
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What are Minisites?

Minisites (aka Mini Websites): Minisites are defined as “… small sites with information about a topic and the subjects around it written with SEO in mind to obtain high results for a set of keywords to bring in traffic.” [Source: Smart way to update your Minisites, TheAdnand’s Ripple’s website, 9/12/07 Post]

They are usually only a few pages; many are only one page.

So, how do they generate money? Usually via Google’s Adsense program. When people click on the ads, the site owner makes money.

The kicker with minisites is that the owners usually don’t try to make a lot of money from one site. Some webpreneurs own hundreds of these sites.

Do the math: if you own 100 sites that are making a minimum of $1/day each, that’s $100/day; $200 sites at $1/day, $200/day; and so on.

Why are Minisites So Appealing to Many Trying to Make Money Online?

I have no scientific data to back this up, but I think it’s due to a few reasons:

1) Impatience: Many simply don’t have the patience required to build one site into a moneymaking machine. It can take years to do this. Minisites appeal to the get-rich-quick entrepreneur who lives within most of us, which leads me to my next observation . . .

2) Competition: Let’s face it, it’s tough to make a living on the web. Minisites however, seem to lessen the competition. After all, you don’t have to get tons of traffic, or work to be an industry leader to make $1/day from a website.

FYI, no matter how many online gurus tell you differently, there is no “easy” way to make money on the internet. Processes, systems and know-how can be streamlined to make it easiER, but you still have to put in some hard work to make a decent living as an online entrepreneur.

3) Technology: Quite simply, technology has advanced to the point where practically all you need to know how to do to start an online business is operate a mouse.

There are even companies who will churn out sites for you as often as you like. All you do is “personalize” them and … you’re in business. The reason personalize is in quotation marks is because many of these sites are cookie cutter, template sites.

You simply add your business name, maybe change the color of a sidebar, or the font style … and that’s about it.

NOTE: The search engines are catching onto sites built strictly to generate ad revenue (eg, Adsense sites). If you go this route, be sure to build your site out and cut down on the ad placement.

Nothing is more aggravating to web surfers than coming to a site that was obviously thrown up to generate ad revenue. To make money online, repeat customers are the goal. Ad-only sites may get you first-time visitors, but that will be the last time they visit also.

Are minisites a smart way to make money online? That depends on the person and what they want, need and expect from an online business.

This can be a highly effective way to make money online though. To build a “legitimate” minisite business, choose a niche that you really have an interest in developing. An example?

One of the case studies I read while researching the Site Build It! software discussed in yesterday’s post featured an infopreneur who is turning his birthday party for kids website into a succession of sites. Read his story here.

Following an example like this is not only smart, it can be very lucrative.  

Sincerely,
Yuwanda
P.S.: Make $250/day writing SEO content: I’m doing it and you can too!
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P.P.S.:
Remember, at InkwellEditorial.com you’ll find everything you need to know about how to start, grow and/or maintain a freelance writing career (eg, writing for the web, blogging, forum posting, seo writing, freelance writing jobs, newsletter writing, article writing, ebooks on freelance writing and more).

UPDATE 11/30/07: Following is a link to every post in the Freelance Writer’s Technology Month series.

Intro Post: New Series – Freelance Writer’s Technology Month

Intro Post: New Series – Freelance Writer’s Technology Month
Post #1: The 4 Fundamentals of Making Money Online
Post #2: SEO Content Development: How to Drive More Traffic to Your Website
Post #3: Niche Marketing: How to Choose a Profitable Niche
Post #4: Software Tools for Niche Websites
Post #5: Turn $1/Day into an Online Empire: How to Make Money with Minisites
Post #6: 4 Controversial Ways to Get More Traffic for Your Website
Post #7: 5 Ways to Get a Job Writing SEO Articles
Post #8: How to Determine What to Charge as an SEO Article Writer
Post #9: How to Optimize Your Website to Get More Traffic
Post #10: Social Bookmarking Software & 9 Money-Making Conclusions from Freelance Writer’s Technology Month

Read more.

Software Tools for Niche Websites

Part #4: Freelance Writer’s Technology Month
[Want to start a successful career as a freelance writer?]

Yesterday, in Post #3 of Freelance Writer’s Technology Month, we discussed niche marketing. Specifically, we covered how to choose a profitable niche to start making money online.

Today we’re going to examine some software tools for niche websites that make it easy and affordable to get started – and drive traffic sustainable traffic to any niche site.

When most think of online presence, they think “website.” But, blogs have become all the rage, especially in the last three years or so. Because they are, for the most part, free to start, it’s a really affordable way to test drive ideas for making money online.
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Want an easy, proven way to make money online? No money, no experience and no skills needed. Go to “Promote Products” to get started!
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The really neat thing to come out of this is that large companies are realizing the power of blogs and are hopping on the bandwagon to help customers make money, ie, the eBay Affiliate Blog System (aka the eBay Blog Builder).

What is the eBay Blog Builder? Essentially, it’s a wordpress blog that’s pre formulated to conduct business as an eBay affiliate. According to the sales page for the system, it also offers the following features:

Features of the eBay Affiliate Blog System Software

A system that shows you how to quickly find profitable eBay niche products you may have never thought of before;

Details on adding relevant eBay RSS feeds to blog posts.

Instructions on setting up an autoresponder for each of your eBay affiliate blogs; and

Information on how to create and oversee multiple eBay affiliate blogs at one time.

Cost: $17.

Want to Build an eBay Empire? BuildaNicheStore.com May Just Be the Answer

Another piece of software along the same lines – but for eBay websites, can be found at BuildaNicheStore.com. What does it do?

This software lets you churn out custom, niche eBay websites in no time at all. Billed as a software for the technically challenged, it offers features like:

Multiple Product Display: You can display up to 100 products per page.

Different Template Layouts: There are three to choose from.

Various Search Features: Eg, you can search by product description, product title, price, etc.

SEO Features: Pre-populated title, meta and header tags; keyword rich product content descriptions; search engine friendly URL pages, and more.

Cost: $97.

Make Money with Niche Sites: Just Site Build It!

Don’t want to be an eBay affiliate, but still want to get in on affiliate profits. Site Build It! might just be for you. It’s an easy way to create an online presence that can start making you money almost right away. What exactly is Site Build It!?

What is Site Build It! and how do you make money with it? In essence, Site Build It! allows you to create a niche site without having any technical knowledge (eg, search engine optimization, programming knowledge, coding skills, etc.).

You focus on content. Site Build It! focuses on the “behind-the-scenes” processes that drive pre-qualified traffic to your site.

As explained on their site, “Your site deliver[s] great content on a particular set of topics (all related to your site’s theme). People find your content through your high rankings at the Search Engines (and other techniques). They click on your related merchant links. Your merchants pay you commissions for the sales …”

Cost: $299.

Many tools exist to help you succeed at making money online – especially if you decide to go the niche market route. This is just the tip of the iceberg. Do some online research to figure out what works for you and your financial goals.

Eg, if you’re just aiming for a few extra bucks a month, then you might choose one program; if you want to make a full-time go of it, then you will be looking for something different in a program.

Keep this in mind as you do your research.

Disclaimer: At this time, I am not affiliated with any of these programs. ]I’m seriously considering becoming an affiliate for Site Build It! Reading their case studies section makes me want to try it myself!]

Sincerely,
Yuwanda
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UPDATE 11/30/07: Following is a link to all of the posts in the Freelance Writer’s Technology Month series.

Intro Post: New Series – Freelance Writer’s Technology Month
Post #1: The 4 Fundamentals of Making Money Online
Post #2: SEO Content Development: How to Drive More Traffic to Your Website
Post #3: Niche Marketing: How to Choose a Profitable Niche
Post #4: Software Tools for Niche Websites
Post #5: Turn $1/Day into an Online Empire: How to Make Money with Minisites
Post #6: 4 Controversial Ways to Get More Traffic for Your Website
Post #7: 5 Ways to Get a Job Writing SEO Articles
Post #8: How to Determine What to Charge as an SEO Article Writer
Post #9: How to Optimize Your Website to Get More Traffic
Post #10: Social Bookmarking Software & 9 Money-Making Conclusions from Freelance Writer’s Technology Month

Read more.

Niche Marketing: How to Choose a Profitable Niche

Part #3: Freelance Writer’s Technology Month
[Want to start a successful career as a freelance writer?]

Part #1 of the Freelance Writer’s Technology Month series, I outlined the four fundamentals of making money online. To recap briefly, they were content, online presence, search engine optimization and choosing a monetizing model. Read the full article here.

In Part #2, we talked about content development, specifically, how to write SEO articles.

In this part, Part #3, we’re going to move on to developing an online presence. As I said in the introductory article of this series, developing an online presence doesn’t necessarily mean a blog or a website. Although, it usually does. So, that’s what we’re going to discuss.

Which Do You Need to Make Money Online – a Blog, a Website or Both?

To be honest, whether your online presence is a blog or a website or an affiliate squeeze page is irrelevant. Making money online depends on which monetizing model you use, to a large degree.

Here, we’re going to discuss what you need to make whatever online presence you choose successful.

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Read here how I routinely make $250+/day as an SEO writer – and how you can too!
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NICHE IT!
Most of the research that I came across when trying to figure out how to make real money online preached niche, niche, niche. As in, develop an expertise in a certain sector and go wide and deep.

This was a relief, because it was something I’d always believed in. The key to profiting from a niche however, is to pick the right niche, which is where many online entrepreneur go wrong.

3 Steps to Choosing a Profitable Online Niche

Some of this is going to run contrary to what you may have been taught about business. But remember, the goal here is to make money online (real money).

a) Online research: This is one of the first things you’re going to want to do. How do you do this? By researching what people are searching for online. This can be done using online search tracking tools like Google’s HotTrend, PopularSearches.com, Yahoo! Buzz, or my personal favorite, SEOmoz.

I like SEOmoz because it gives you a look at popular searches across a myriad of sites, eg, Google, Technorati (blog tracking site), Ebay Pulse, etc.

Once you gauge what’s popular, you can start to build a niche around it.

b) Ignore your “unprofitable” interests: This is very, very important. Many business experts will tell you to go with your passion. And, to a certain degree, I agree with this. If you have a passion and it turns out that its in a niche that you can make money from – then great. No problem.

BUT, if you have a niche and discover that it’s highly unlikely you’ll be able to make money from it with reasonable hard work, then by all means – leave it as a hobby. Making money online is hard enough without choosing an unprofitable niche.

I speak from firsthand experience here. My niche – the business of freelance writing – is not profitable when compared to others. But, you may be thinking, “There are plenty of wannabe freelance writers out there. Certainly you can make money from them somehow.”

My response: “Popular is different from profitable.” My blog and its accompanying website are labors of love. They don’t bring in nearly the income they should considering the time I invest in them.

That was one of the reasons I started writing ebooks and producing freelance writing seminars. When I say that this niche is not as profitable – I don’t mean from the finding work standpoint. Freelance writing is a relatively simple way to make good money.

When I’m referring to profitability, I’m referring to passive streams of income, eg, affiliate marketing, making money from ads, etc.

Why this niche is not as profitable as it should be – I don’t know for sure. My guesses are that it’s oversaturated, it’s a field where everyone who can write considers themselves an expert and finally, it’s a field where a lot of information is given away freely.

If I had it to do over again, I wouldn’t choose this niche. But, I’m one of the lucky ones in that I have built up someone of a reputation as an expert in this field, so I don’t struggle like someone who’s just starting out might.

c) Assess the Competition: As mentioned above, some niches are so saturated that it would be hard for a newbie to enter and start making money in a reasonable amount of time (eg, 2-3 months).

Most experts agree that some of the most saturated markets have to do with web hosting, making money, ringtones, domain names, adult, loans, refinance, gambling, pharmacy, etc. Getting recognized online in these markets would be tough – not impossible, but tough.

Some markets you might want to look at are dieting, game cheats, freebies, recipes, etc. Still saturated, but not as much as the others.

For more on assessing the competition, click here to view this thread on DigitalPoint.com’s forum.

NOTE on entering a saturated niche: Just because a niche is saturated, don’t let that stop you from entering it IF you have a definitive, workable marketing plan.

The reason sites dealing with making money online, web hosting and gambling are so popular is because there will always be an audience for these. You only need to capture a tiny slice of the online pie to make it profitable for you – you don’t need to be an industry leader.

I often think of Ellen DeGeneres’ talk show when I think of this. Could the market have been more crowded when she started her talk show in 2003? I remember thinking, “Great, just what TV needs, another talk show by a comedienne.” Remember Rosanne and Whoopi’s stab at it.

BUT, Ellen has managed to bring something different to the table – old format, new twist. You can do this too.

So, do your research, stick to ideas that are profitable and assess the competition.

After doing all of this, then it’s time to decide how you want to get busy creating that online presence, which we’ll discuss tomorrow. 

Sincerely,
Yuwanda

UPDATE 11/30/07: Following is a link to every post in the Freelance Writer’s Technology Month series. 

Intro Post: New Series – Freelance Writer’s Technology Month
Post #1: The 4 Fundamentals of Making Money Online
Post #2: SEO Content Development: How to Drive More Traffic to Your Website
Post #3: Niche Marketing: How to Choose a Profitable Niche
Post #4: Software Tools for Niche Websites
Post #5: Turn $1/Day into an Online Empire: How to Make Money with Minisites
Post #6: 4 Controversial Ways to Get More Traffic for Your Website
Post #7: 5 Ways to Get a Job Writing SEO Articles
Post #8: How to Determine What to Charge as an SEO Article Writer
Post #9: How to Optimize Your Website to Get More Traffic
Post #10: Social Bookmarking Software & 9 Money-Making Conclusions from Freelance Writer’s Technology Month

Read more.

SEO Content Writing: How to Drive More Traffic to Your Website

In yesterday’s post, The 4 Fundamentals of Making Money Online, we laid out the big picture of how to make money online. The first of these fundamentals was content. …

Read more.

Freelance Writers: The 4 Fundamentals of Making Money Online

Part #1: Freelance Writer’s Technology Month
[Want to start a successful career as a freelance writer?]

As I announced on Inkwell’s blog yesterday, I’ve declared November “Freelance Writer’s Technology Month.” For a full understanding of what follows, I advise that you read this post first.

Now, on to the first post in the series. . .

Freelance Writers: How to Make Money Online – Going Back to Basics

It’s hard to forget what you know – especially when you think what you know has brought you some modicum of success. But, when you reach a plateau – as I feel like I’ve done in my freelance writing career, it’s time to re-examine systems and procedures so that you push through what’s holding you back.

So, here I am – back to basics. And, what did I learn?
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POST CONTINUED BELOW
Want an easy, proven way to make money online? No money, no experience and no skills needed. Click “Promote Products” to get started!
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The “Oprah Way” of Making Money

I just took a quick lunch break and was watching E! Online’s show about the top money-making TV earners. Seinfeld was there ($60,000,000 last year), but Oprah made his look like lunch money. She earned a whopping $260,000,000 last year. Yes, that’s one year’s earnings!

As the show was signing off, the announcer was summarizing how Oprah makes her money. Eureka! This was just what I was going to write today in my post – more or less.

Oprah made her money in a systematic way. I don’t know if she had this plan from the beginning, but at some point in order to make real money, you have to have a master plan. So, what is the Oprah way of making money?

A) The first thing Oprah did was choose a career. She knew she wanted to be a journalist, so she did that. So, you’ve made the choice, you want to become a freelance writer.

B) The second thing Oprah did was choose a mass (think, popular) medium – TV. She didn’t choose to be a journalist in some obscure sector. This was perhaps one of the smartest things she did. You’ll see why in a sec.

C) Build a mass following: As she had the right medium (TV), she could now go to work building her following. How did this happen? She was spotted by some hotshot TV producer to host a morning show in Chicago.

Just being herself garnered Oprah a huge, loyal following (keep this part in mind). When she got her own show, she had a built-in audience.

D) Monetize the following: Oprah is the master at this. Once the Oprah talk show was established, Oprah deepened and widened her brand via tv, movies, magazines and radio and a host of other products and services.

Some of her holdings include producing the Dr. Phil show and The Rachel Ray Show; producing a Broadway play (The Color Purple); and hosting a radio show on Sirius satellite radio.

All Oprah has to do is mention a product on her show and it produces massive profits for the seller (think Oprah’s book club and O’s List of Favorite things (from her magazine)).

What if you could sit down, write an ebook and sell 10, 20 or 30,000 copies just by releasing it to your subscriber list? This is the power of monetizing a brand.

But, as you can see, it’s a systematic approach – and this is where most freelancers fail. Now, I’m not going to tell you that it’s going to take one, two or three years to make money online.

As my research has proven, it doesn’t. But, you have the big picture in mind before you can take “shortcuts” to make it work for you. This is the point of this post – to give you an overall picture so that you can pick and choose the best ideas – and take legitimate shortcuts to online money-making success. 

Now, that ends our Oprah segment.

Back to our lives …

The 4 Fundamentals of Making Money OnlineOut of some 100 or more hours of research (I’ve since put in more time that what I mentioned in my introductory post), I’ve learned that there are four fundamentals to making money online. They are:

 

1. Content: Before anything happens, you must have content. Why? When you think about how the internet works, it naturally makes sense. People use the information to find information.

Now, how they find and use that information will drive the two other points I’m going to discuss in a minute. But, you need the content first.

The Good News for Freelance Writers Who Want to Make Money Online

This is absolutely wonderful news for freelance writers because we are content providers.

So, you may be thinking, “Why then do so many freelance writers find it so hard to make money online?” Good question, and they are a myriad of answers to this question, which we’ll explore throughout the series.

Just keep in mind that content is the biggest piece of this online-money-making puzzle. And you’re the king of that jungle because you are a freelance writer.

2. Online Presence: Once you have content, you need an online presence. And, I don’t necessarily mean a blog or website. In fact, you don’t need either of these to make money online. But, you do need an online presence, which can come in many forms.

Again, we’ll discuss this later in this series.

3. Search Engine Optimization: Once you have your content and set up your online presence, you need to know how to get found on the internet.

Just because you have an online presence does not mean that visitors will start coming to your site. Many online web marketers find it hard to get a few hundred visitors a month – no kidding. You need much more than this to make any kind of sales, so you have to work on driving traffic to your site.

This is how many online entrepreneurs get sucked out of a lot of money. They spend money for get-traffic-quick schemes without fully understanding how traffic is driven to a site.

Understanding the basics of search engines and how they work will give you a leg up on 98-99% of online marketers. If you don’t first understand this, how will you be able to determine is PPC (pay per click); article marketing, or key word optimization is best for your business model?

Most online entrepreneurs are serious about making money online, but they are not serious enough to put in the serious time it requires to learn even the basics of search engine optimization.

Remember, search engines are the motor of the internet. They, for the most part, determine whether a user finds you – or not.

4. Choosing a Monetizing Model: The third piece of making money online involves choosing how you are going to go about it.

There are two basic ways to make money online: 1) create and sell products of your own; or 2) sell/promote the products and services of others (Affiliate Marketing).

Many subcategories fall under these categories – quite a few of which we’ll discuss as this series goes along.

NOTE: I’m not trying to be vague or string you along by telling you “we’ll discuss this later in the series throughout this piece.” Remember, this is an on-going tutorial. And, today’s topic is the 4 basic fundamentals of making money online.

I’m trying to divulge information in a systematic, organized, easy-to-digest format. This means staying tightly focused on the topic at hand, which leads to waiting to reveal information.

Series Tip: I can’t possibly cover everything in this series. I’m going to leave out things, forget to mention things and flat-out don’t know some things. So, if you have a question, send it in. The wonderful thing about making money online is that the majority of us wouldn’t be able to do it if we couldn’t easily log on and find information from others.

TODAY in Inkwell Editorial’s Newsletter: The new issue, which came out today, features ghostwriter Amanda Evans. She gives some great info on how to start, how she gets clients, what this niche entails, etc. Subscribe to read this and all previous issues.

Sincerely,
Yuwanda
P.S.:
Make $250/day writing SEO content: I’m doing it  and you can too!
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P.P.S.:
Remember, at InkwellEditorial.com, you’ll find everything you need to know about how to start, grow and/or maintain a freelance writing career (eg, writing for the web, blogging, forum posting, seo writing, freelance writing jobs, newsletter writing, article writing, ebooks on freelance writing and more).

UPDATE 11/30/07: Following is a link to every post in the Freelance Writer’s Technology Month series.

Intro Post: New Series – Freelance Writer’s Technology Month
Post #1: The 4 Fundamentals of Making Money Online
Post #2: SEO Content Development: How to Drive More Traffic to Your Website
Post #3: Niche Marketing: How to Choose a Profitable Niche
Post #4: Software Tools for Niche Websites
Post #5: Turn $1/Day into an Online Empire: How to Make Money with Minisites
Post #6: 4 Controversial Ways to Get More Traffic for Your Website
Post #7: 5 Ways to Get a Job Writing SEO Articles
Post #8: How to Determine What to Charge as an SEO Article Writer
Post #9: How to Optimize Your Website to Get More Traffic
Post #10: Social Bookmarking Software & 9 Money-Making Conclusions from Freelance Writer’s Technology Month

Read more.

Freelance Writers: How to Use Technology to Make Real Money Online

[Want to start a successful career as a freelance writer?]

I’ve dubbed November Freelance Writer Technology Month. What’s this all about? …

Read more.