More Than Job Freelance Job Leads
At the beginning of some of the posts with lists the job leads, I post observations that stick out to me as I scour the web each week looking at hundreds of job ads. So for this week’s post, I thought I’d compile them so you can see what the trends are in freelance writing – which can help you focus your efforts better so you earn more.
So, here goes …
(1) Freelance (online) writing rates are increasing
The rates on many of the jobs are much higher than they used to be when I first started out in SEO writing in 2007. I don’t see nearly as many of the, for example, $5 for 500-word article writing jobs as I used to see.
What I AM seeing is a lot more $30, $75 and $100 per article/post rates. In fact, $30 for a 300-500-word post seems to be somewhat of a norm now. When I first started, I charged $25 per 500-word post – and that was seen as high then.
(2) Long-term assignments becoming more prevalent
More and more companies are be looking for writers/bloggers to “take over” their blogs (ie, become long-term ghost bloggers). Why?
As I pointed out in the 11/25/2013 weekly job leads post, in case you didn’t know, time is the number one reason many companies say that they don’t do things like blogging (aka content marketing) and social media CONSISTENTLY; hence the need for freelance writers to take over and be their voice on the web.
(3) The need for online writers who know SEO is growing
The fact is, the bulk of online writing jobs require you to have this skill now. You don’t have to be an expert or guru, but you must know the fundamentals of search engine optimization to write effective web copy.
This means knowing how to do keyword research, and what phrases one-way backlinks, keyword stuffing and anchor text means.
(4) More companies are hiring FT and PT freelancers/telecommuters and giving them “employee-like” benefits
For example, see the following lead from the 10/7/2013 week of job listings.
Freelance Social Media Copywriter (Parsippany, NJ): Our focus in the hospitality industry for social media and reputation management calls for a customer service minded individual with strengths in writing, marketing, internet search & optimization. We need a team player, an independent support person to be part of our social media marketing division. You must love to write, manage multiple tasks and thrive in a fast paced, detail oriented environment. You will be a key member of managing accounts and supporting social media marketing initiatives. Pay: $$22,000 – $25,000 per year PLUS annual bonus. Get full details on this social media writing job.
(5) New media economy keeps creating new types of writing jobs
We live in a world driven by “new media” (eg, mobile technology, social media, search engine optimization, etc.)world. I mean, 10 years ago, titles like “Social Media Writer” and “Mobile App Writer” weren’t even a part of our vernacular. Now, they’re common place.
Another new title I ran across in this past Monday’s job ad hunt was Infographics Writer.
What is an infographics writer?
This type of writing job is so new that I couldn’t even find a Wiki page for it! You can glean what it entails though from a class given at Berkeley (yep, there’s an infographics writing class), which describes this type of writing in the following manner:
The first step in the process before the infographic design begins involves data research and development of the narrative. Writing for the Infographic is a two-day, hands-on workshop focused on data sourcing and validation; to scripting a clear narrative that communicates complex information with purpose. Participants will learn to create a clearer, more meaningful picture of complex information and data, to tell the story before it is passed on to a graphic designer to become an infographic.
New media … the niche that keeps on giving (providing jobs for freelance writers).
(6) Ebook writing jobs, guidebook writing jobs, ghostwriting growing jobs growing
This is no surprise, with the rise in self-publishing. Why/how? Because many realize the profitability of self-publishing now, so they hire freelancers to ghostwrite material for them to sell.
My writing company has ghostwritten three ebooks for clients in the past 8 months or so alone. FYI, you’ll find these jobs listed under titles like guide writers, ebook writers, ghostwriters, etc.
(7) Opportunities for bloggers expanding
Lots of companies are willing to pay those with established blogs to write about/promote their blogs/services.
Also, even freelance writers and bloggers without established blogs are being hired to produce some type of constant content and promote it across the web. For more on this, see the “Opportunities for Blog Owners” section at the end of this week’s job listings.
(8) Self-publishing has spawned a cottage industry of need for editorial professionals
These type of publishers need all kinds of help from freelancers, eg:
Graphic design (ebook covers / website and blog design)
Press release writers
Social media writers/account managers
I know this from personal experience. As a self-published author of over 50 ebooks, I’ve hired proofreaders, editors, cover art makers and blog designers.
(9) The need for social media writers is increasing
Social media is playing a bigger and bigger part in what companies want, ie, write it THEN promote it via social media. So many opportunities out there these days.
When you consider how popular social media is, it’s no wonder. The Fast Company article 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy, proves just how explosive the growth of social media is. The stat that stood out to me was the following:
Social Media has overtaken porn as the No. 1 activity on the web
… Apparently it’s the most common thing we do online. … It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.
Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.
When something surpasses porn, trrruuusssstttt me, business are taking note.
(10) Every niche seeking writers
The sheer variety of writing and blogging jobs out there is mind boggling – every type of business from dating sites to home décor blogs to lawn care newsletters to cooking portals.
Even tiny niches like a blender manufacturer are hiring freelance writers to produce copy, as evidenced in this weekly list of job leads. And it’s because content marketing is where the returns are in internet marketing these days. Proof?
A Curata study shows that 71 percent of marketers plan to boost their content marketing budget this year. Meanwhile, 39 percent of marketers will up their investment in content curation.
It makes sense. Content marketing seems to be working. The study shows that 85 percent of companies saw “an increase in awareness” that they attribute to their content marketing efforts. Content marketing is also bringing in tangible ROI. Of the 500 marketing professionals surveyed, 62 percent said content marketing leads to a bump in the quality and quantity of leads. [Source: Survey: Content marketing budgets on the rise]
This means more freelance writing opportunities than ever.
Share Your Thoughts
What hot trends in freelance writing would you add to this list / have you seen in your business? Please share in the comments section below.
Get the exact knowledge that pushed my freelance writing career to the next level – allowing me to travel and live abroad, get out of debt and really “live the freelance life.” One freelancer wrote:
I hope all is well! I just wanted to let you know that this month marked the first month that my writing income surpassed that of my day job.
Thanks to your help and inspiration, I have more work than I know what to do with and have successfully landed a number of clients that give me recurring work. Thanks again for your advice!