Published by Yuwanda Black, Site Editor
Written by Yuwanda Black
Here’s your Quick Tip for Freelance Writing Success for this week . . .
Recently, a freelancer who was having trouble landing writing gigs this time of year (ie, during the holidays) contacted me. She said that she was writing for a couple of content mills, but other than that, had no work. She explained further, writing:
I’m sending marketing emails daily, but I haven’t been able to convert the nibbles I get into paying customers. … I’ve only had a sale on 1 of the last 10 calls with potential clients who came from my emails or private twitter messages.
I’m still putting myself out there because I’ve had enough bites to know it’s possible to be successful at this. Its [sic] just a matter of time and of course, getting in front of the right people.
I responded to her, writing in part:
[Marketing for freelance writing jobs during] the holidays can be hit or miss. You can be really busy or really slow. So keep marketing, but don’t get discouraged if you’re not getting any work right now. Around the third week of January when the egg nogg has worn off and ppl are concentrating on work again, things will pick up …
Again though, DON’T stop marketing — you can even say kind of tongue-in-cheek in some of your marketing materials this season, “File me away for the New Year; I’ll be here waiting to help you with your content needs.”
In the link just above, I give four reasons why it can be easy to pick up jobs during the holidays – but it’s also a great time to prep prospects to give you work when the busy season picks up again.
I’ve said this a lot here on this blog, but editorial is cyclical. So just keep this in mind and don’t get discouraged, ok?
FYI, use the tips in the link just above about marketing for writing jobs during the holidays to increase your chances of landing some quick writing gigs right now. Even if nothing comes of it, it’s a great time to get your info on file with prospects.
I know from personal experience that many companies keep the info of freelancers on file for years. And while you might not land work right, if you stay in contact consistently (eg, every 30 days or so), you’ll find that work tends to materialize “out of the blue.” Only, it’s not that.
It’s that you’ve greased the pipes for this work to flow through. This means you can go from having no work today, to having two or three jobs tomorrow. This has happened to me so many times in my freelance career (since 1993) that I don’t even sweat slow periods any more.
Remember, I’ve been on both sides of the hiring desk because I owned an editorial staffing agency in NYC for 8 years. The ONLY time I throw away freelancer contact info is if from the FIRST TIME I open and read their resume/credentials I know I’m never going to use them. And, practically the only time I do this is if it’s obvious that English is not their first language and/or there are grammatical/spelling errors).
EVERY ONE else goes into a freelance file – one that I keep … well forever. When I closed my staffing agency in 2004, I threw away all the paper resumes I had. Everyone that had sent me an electronic version of their resume remained on file.
I’ve had clients contact me as long as 2-3 years from when they FIRST received my info. How do I know this? Because when they finally do get in touch, it’s a “Reply” to an e-mail query I sent them – and I see the original date I contacted them.
So never, ever stop marketing – ESPECIALLY this time of year when there is work to be had (as explained in the “getting freelance (SEO) writing jobs during the holidays post.
Send it in. Following are the submission guidelines.
Length: 100-250 Words
Bio: 25-50 words; a link to your freelance writing website/blog and a link to one of your social media profiles.
How to Submit: Send in the body of an email (info*at*InkwellEditorial*dot*com). Put “Freelance Quick Tip” in Subject Line. You’ll be sent a link when/if it’s published.
On a personal note …
I’ll be doing my third Reggae Marathon tomorrow and it will be my 10th marathon medal, so early to bed for me tonight. I’ve been good the last two nights in preparation for tomorrow – which means no hanging out in bars and no drinking (ok, I had one beer and a half of a rum punch yesterday). What will you be up to this weekend?
Has a client ever contact you “out of the blue” that you’d sent marketing materials to months (or years) before? Which marketing methods have you tried to land freelance writing jobs this time of year? Help other freelancer writers out — please share in the comments section below.
Get the ebook that pushed my freelance writing career to the next level – allowing me to travel and live abroad, get out of debt and really “live the freelance life.” One freelancer wrote:
First let me say thanks for answering my question(s) in your previous blog posts. I am writing to let you know, that I had my first $200 day after following the steps you outline in your e-book. I sent . . . emails pitching myself as a niche writer . . . A few days later, an SEO company called me, explained the scope of the project and sent me the funds through paypal without hesitation. . . . they are a local company. They said if they like my work, they will have much more in store, and are willing to pay higher fees.
For some reason, I thought your advice would only work for you. I know, call me naive, but I guess it seemed too good to be true. Luckily, I discovered you and liked what you had to say. If it wasn’t for you, I think I would still be trying to break into magazine writing.
Posted on December 6, 2013
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